Channel Marketing Specialist

Lifecycle & Channel Marketing Specialist - (Aftermarket & Partner Growth)

New Delhi, India (Work from Office)

About Us

Ingersoll Rand is a global industrial leader known for delivering innovative and mission-critical technologies across air, fluid, energy, and medical sectors, with a strong focus on improving productivity, efficiency, and reliability. In India, its Process Flow Technologies (PFT) business has built a strong presence with a diverse portfolio of blower and vacuum pump brands, including Everest, Elmo Rietschle, Robuschi, Nash, Hoffman Lamson, Toshniwal Vacuum, and SSI Aeration—each recognized for engineering excellence and consistent performance in demanding industrial environments. The portfolio spans a wide range of technologies such as dry screw vacuum pumps, mechanical vacuum boosters, liquid ring vacuum pumps, lobe blowers, and centrifugal solutions, enabling tailored offerings for varied applications. These solutions cater to industries including water and wastewater treatment, cement, aquaculture, pharmaceuticals, and general manufacturing, helping customers optimize operations and drive sustainable growth.

Job Summary

The Lifecycle & Channel Marketing Specialist will be responsible for driving aftermarket growth, customer retention, and partner-led demand generation across our leading market portfolio of industrial brands.

This role combines lifecycle marketing (customer journey, retention, aftermarket revenue/recurring revenue) with channel partner marketing (distributor enablement and co-marketing execution) to accelerate revenue growth across installed base and partner networks.

The ideal candidate will bring strong B2B demand generation experience, a data-driven mindset, and the ability to execute integrated marketing programs across customers and channel partners.

Responsibilities

• Drive lifecycle marketing programs to increase aftermarket revenue, retention, and repeat business across various brands
• Plan and execute targeted campaigns for service contracts (AMC/CMC), spares, upgrades, and customer re-engagement
• Manage and leverage CRM data (Salesforce) for customer segmentation, campaign execution, and performance tracking
• Develop and execute co-marketing initiatives with channel partners and distributors to drive pipeline and regional demand
• Support onboarding and enablement of partners with marketing tools, content, and campaigns
• Conduct regular partner marketing capability assessments and drive continuous improvement in ROI
• Ensure alignment to Ingersoll Rand brand and customer experience standards across partner network
• Own and optimize service-related webpages and digital assets to improve traffic, engagement, and lead generation
• Execute integrated marketing campaigns across digital, email, events, and partner channels
• Track campaign performance, analyze results, and optimize programs to improve conversion and ROI
• Collaborate closely with sales, service, product, and channel teams to drive business outcomes

Basic Qualifications

• Degree in Marketing, Business, or related field
• 5-8 years of B2B marketing experience, preferably in industrial/manufacturing sector
• Strong experience in: Demand Generation, Lifecycle Marketing, Channel Partner Marketing, Recurring Revenue models
• Hands-on experience with CRM tools (Preferably Salesforce)
• Understanding of aftermarket/service business models

Travel & Work Arrangements/Requirements

Work from Office (New Delhi HO), 40% Travel within India

Key Competencies

• Hands-on expertise in digital marketing, including SEO, website optimization, AI-driven enhancements, and integrated campaign execution
• Strong ability to translate data insights into actionable marketing programs and drive measurable outcomes
• Proficient in working across multiple brands and cross-functional teams in a fast-paced B2B environment
• Strong analytical and reporting skills with proficiency in MS Excel and presentation tools
• Highly organized, pro-active, and goal-oriented professional with strong stakeholder management skills in a complex and diverse environment.

What We Offer

• We are all owners of the company! Stock options (Employee Ownership Program) that align your interests with the company's success.
• Yearly performance-based bonus, rewarding your hard work and dedication.
• Leave Encashments
• Maternity/Paternity Leaves
• Employee Health covered under Medical, Group Term Life & Accident Insurance
• Employee Assistance Program
• Employee development with LinkedIn Learning
• Employee recognition via Awardco
• Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork. Proactive and goal orientated individuals who thrives in working with multiple stakeholders in a complex diverse environment