Sales Associate

Overview

CE handles single/multiple distributors across different scales of business and is PepsiCo's representation in the market, responsible for planning, deploying, and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. The CE will be instrumental in resolving market challenges and ensuring incremental business growth

Responsibilities

Market:

Delivering Secondary monthly targets and Gross Revenue growth. Planning routes efficiently to increase productivity, Increase Net Distribution by increasing the number of outlets served, increase Weighted Distribution by increasing SKU count in existing outlets, ensuring stock availability and Rack Execution as per planogram, and relationship building in the market to maximise customer satisfaction

Training & Communication:

One-on-One training of PSRs to develop business understanding & sales capability. Monthly target setting for each salesman. Works with salesmen in the market to coach him/her on market execution. Monitors salesmen's performance using regular sales reports. Communicates incentives and motivates salesmen to achieve targets

Distributor:

Distributor/Hub/Spokes appointment and retirement for territories. Managing DB health (ROI) by ensuring adherence to the Joint Business plan. Jointly responsible for the recruitment and retention of sales representatives. Minimising expiry/stales by ensuring FIFO and stacking norms of products. Tracking the correct and timely delivery of orders in the market, ensuring food compliance of every distributor. Facilitating the development of distributors on PepsiCo sales competencies

Qualifications

Any under graduation- Post Graduation (Tier 2/3 College)- Preferably MBA