Market Strategy Manager - IMEA

About this Position

The Marketing Strategy Manager serves as the central orchestration point for driving a sustainable, high-growth agenda across the IMEA region. The role owns the regional growth engine by translating fragmented market signals into clear strategic priorities, scalable business models, and aligned global roadmaps. It enables regional and global leadership to make high-impact, data-backed decisions in a highly diverse & competitive market.

What you´ll do

Key Responsibilities:
• Develop and maintain a dynamic opportunity heatmap across countries, segments, applications, and customer types to identify high-value growth pockets. Establish emerging & future trends.
• Design and validate innovative go-to-market (GTM) models (direct, distributor, partner-led, digital, service-led) through structured pilots and test-and-scale frameworks. Help create highly effective customer activation & channel motivation programs with clear ROI, which can be scaled across regions.
• Build and manage a strategic growth portfolio with clear business cases, investment hypotheses, KPIs, and stage-gate governance. Drive strategic NPI, cost chase projects.
• Identify and shape M&A pipeline opportunities by defining strategic gaps, adjacencies, screening targets, and developing investment theses aligned with growth priorities.
• Act to influence global portfolio, innovation, pricing, and capability decisions giving priority to local market scenarios and operating plans.
• Establish a structured governance cadence (monthly, quarterly, annual) to drive alignment between local execution and regional & global strategy.

Strategic Impact:
• Enables fact-based decision making for regional and global leadership teams.
• Creates a unified growth roadmap across highly fragmented and diverse markets.
• Drives prioritization of investments based on opportunity, ability to win, and strategic fit.
• Converts insights into scalable business outcomes through disciplined execution frameworks.

Influence & Collaboration Model:
• Operates without direct reporting lines, influencing cross-functional teams across field-sales, marketing, product development, AO, technical support, commercial, and regional & global leadership.
• Aligns stakeholders through structured communication, data-backed insights, and clearly defined decision agendas.
• Mobilizes teams around common growth priorities by integrating strategy with execution.

Overall Role Positioning:
This is a highly complex, high-impact role positioned at the intersection of strategy, execution, and leadership decision-making. It functions as a critical growth accelerator for the region by transforming market complexity into structured choices, influencing multiple functions, and ensuring that investments translate into sustainable and scalable growth outcomes.

What makes you a good fit

• Strategic marketing professional with minimum 7 years of experience in growth strategy, business planning, market intelligence, portfolio management, or commercial excellence, preferably in B2B/industrial sectors.
• Strong ability to translate market insights into actionable growth strategies, develop business cases, drive GTM initiatives, and influence cross-functional stakeholders in a matrix organization.
• B.Tech is mandatory; MBA from a reputed institute is preferred.
• Candidates should demonstrate strong analytical, problem-solving, and leadership capabilities with exposure to regional or global business environments.

Some perks of joining Henkel

• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Best-in-class Group Medical Insurance policy covering employee, spouse and up to 2 children
• Competitive accident and term life policies for up to 3 times annual gross salary
• Progressive OPD policy of INR 30,000 for employee, spouse and up to 2 children

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.