Assistant Manager - Performance Marketing

Assistant Manager – Performance Marketing

Location: CBD Belapur, Navi Mumbai

Work Mode: On-site

Would you like the opportunity to work closely with a high-performing and friendly team of performance marketing experts in Navi Mumbai?

Do you thrive in an environment which values autonomy, ownership, and mutual respect?

GN Hearing is currently on a look out for an exceptional, open-minded and driven team member to join our APAC Marketing team in India. You will play a key role in driving high-quality leads and business outcomes through paid digital channels and by uplifting our dealer network’s digital marketing capabilities.

You will get your hand on the following exciting tasks:

• Campaign Planning & Execution
• Plan, set up, and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Run campaigns for traffic, lead generation, and conversions, including remarketing/retargeting.
• Structure campaigns, ad groups, audiences, and keywords for scale and efficiency.
• Performance, Analytics & Reporting
• Track and report performance against KPIs such as CPM, CTR, CPC, CPL, CPA, ROAS and conversion rate.
• Use Google Analytics (GA4) and ad platform dashboards to understand user journeys and campaign impact.
• Run A/B tests on ads, creatives, and bidding strategies and use insights to improve ROI.
• Plan and monitor monthly budgets, keep a close eye on daily spends, and ensure there are no billing surprises.
• Landing Page & Conversion Optimization
• Work with content, design, and web development to create and refine high-converting landing pages.
• Ensure landing pages are mobile-friendly, consistent with ad messaging, and correctly tagged for tracking.
• Use data (e.g., bounce rate, time on page, scroll depth, funnel drop-offs) to recommend UX and layout improvements.
• Marketing Automation & SFMC
• Use Salesforce Marketing Cloud (SFMC) and other automation tools to build simple journeys and follow-up campaigns for leads from paid media.
• Support the creation and execution of email and journey-based nurturing for different segments.
• Work with CRM/automation teams to ensure tracking from first click to lead and, wherever possible, to closure.
• Dealer Digital Marketing Consulting
• Run a Digital Marketing Consulting Program for dealers:
• Audit their websites, search presence, social media, and paid campaigns.
• Recommend improvements in account structure, targeting, creatives, landing pages, and measurement.
• Help dealers move from basic campaigns to more structured, performance-driven setups.
• Conduct periodic review calls, simple training sessions, and share best practices and playbooks with dealers.
• Collaboration & Stakeholder Management
• Partner with creative, content, sales, and product teams to ensure campaigns are aligned with business priorities.
• Brief creative teams clearly and use performance data to guide messaging and visual direction.
• Coordinate with external agencies or partners if any part of execution is outsourced.
• Market & Competitor Insights
• Regularly review competitor ads, landing pages, and campaign strategies to identify gaps and opportunities.
• Stay updated with changes and new features in Google Ads, Meta Ads, GA4, and SFMC.
• Test new formats and approaches (e.g., video campaigns, new bidding strategies, new audience types) where relevant.
  

• Bachelor’s degree in marketing, Business, Digital Media, or a related field.
• 3+ years of hands-on experience running and optimizing paid digital campaigns with clear performance targets (CPL, CPA, ROAS, etc.).
• Experience in lead generation environments; exposure to dealer/channel networks is a strong plus.
  
  

• Ad Platforms:
• Strong, hands-on experience with Google Ads.
• Strong, hands-on experience with Meta Ads (Facebook & Instagram).
• Analytics & Tracking:
• Comfortable using Google Analytics (GA4) for funnel and performance analysis.
• Working knowledge of tracking setups (UTMs, pixels, events); Google Tag Manager (GTM) exposure is an advantage.
• Landing Page & Conversion Optimization:
• Solid understanding of landing page optimization and conversion rate optimization (CRO).
• Experience working with web/UX teams to improve page structure and user flows.
• Marketing Automation & SFMC:
• Practical exposure to Salesforce Marketing Cloud (SFMC) or strong willingness and aptitude to learn it quickly.
• Understanding of basic marketing automation, email journeys, and lead nurturing flows.
• Core Competencies:
• Strong analytical mindset; comfortable with numbers and Excel/Google Sheets.
• Clear and confident communication skills, both written and verbal.
• Ability to manage multiple campaigns and stakeholders and deliver on timelines.
• Proficiency in Microsoft Office (Excel, Outlook, Word, PowerPoint).
  

• Additional Performance Channels:
• LinkedIn Ads, YouTube-only performance campaigns.
• Programmatic or display experience (e.g., DV360, The Trade Desk) – where relevant.
• Marketplace / e‑commerce advertising (e.g., Amazon Ads).
• Reporting & Optimization Tools:
• Looker Studio (for dashboards and reporting).
• Heatmap/session recording tools (e.g., Hotjar, Microsoft Clarity) for UX insights.
• A/B testing or CRO tools (e.g., VWO, Optimizely).
• Automation & CRM Ecosystem:
• Experience with any other marketing automation tools (e.g., HubSpot, Marketo, MoEngage, Clevertap).
• Experience integrating campaign leads into CRM and working with sales teams on lead quality and follow-up.
• Social & Content Management:
• Experience with social media management tools (Hootsuite, Sprout Social, Buffer, etc.)
• Basic understanding of SEO and organic social to support integrated campaigns.