Global Talent Marketing Specialist

Introduction

As a Talent Marketing Specialist on IBM’s Global Talent Marketing and Employer Brand team, you’ll manage the overarching strategic and tactical talent marketing and employer branding strategy and execution for our most critical markets. You will combine your marketing and employer brand knowledge to design data-driven solutions that help us attract quality talent at speed. You’ll be supported by a team of strategic marketing and brand gurus, who lean into collaboration, and empower independent thinking and decision-making while serving as a strategic partners willing to ideate, execute and deliver by your side.

Your Role And Responsibilities

This role is an unrivalled combination of driving traditional employer branding and talent attraction tactics while continuously embedding innovative ideas to redefine how candidates experience the IBM employer brand. You will help develop the strategy and execute at a tactical level. This role will primarily support hiring needs in the India market while also contributing to global hiring initiatives and projects.

Preferred Education

Bachelors Degree

Required Technical And Professional Expertise

• Strong knowledge of the India hiring market and its nuances.
• Strong presentation building skills, with heavy focus on Executive Summary presentations that center on clarity, brevity and impact
• Excellent presentation delivery skills, along with ability to effectively manage stakeholders
• Strong experience executing data-driven marketing solutions that attract high-quality talent at the top of the funnel (including job views, applications, conversions, and candidate CRM leads).
• Problem-solver with the ability and drive to quickly identify solutions that attract quality talent at speed
• Demonstrated experience in content creation, social media and digital marketing campaign design and execution
  
  

• Video editing skills, email marketing skills, end-to-end project management skills
• Ambitious individual who can work under their own direction towards agreed targets/goals and with a creative approach to work
• Knowledge of Talent Acquisition / Attraction and Marketing industry; has built or supported attraction programs at large/complex companies previously.
• Solid understanding of how to attract and convert candidates.
• Solid experience and a clear understanding of local nuances for early professional and professional hiring attraction