Youtube Content Specialist Sr Associate

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating Indias first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our Businesses Include

MO: A creative agency built to bury the boring. We craft advertising, branded content, campaigns, and brand platforms. MO is OMLs take on what a modern-day creative agency needs to be.

Hypothesis: One of India’s fastest-growing creator-first influencer marketing agencies, combining data, creativity, and cultural insight to deliver impact-driven campaigns for brands across the globe.

OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

OML Studios: Developing and producing original long-form content for television and streaming platforms with over 35+ shows and 75+ comedy specials across Amazon Prime, Netflix, MTV, Jio Hotstar and more. Also producing branded content for agencies and brand

Key Responsibilities

Content Calendar & Operational Planning

Manage Content Cadence: Strictly follow and manage the release schedule to ensure consistent "cadence presence" on the platform. You will ensure videos go live at the exact optimal times for our specific audience.

Asset Coordination: Organize video files, thumbnails, and captions in advance to ensure a smooth, stress-free publishing workflow.

Channel Optimization & Technical Execution

Upload Management: Handle the complete uploading process for all long-form Vlogs and YouTube Shorts.

Advanced SEO & Metadata: Implement efficient meta tags, descriptions, hashtags, and end-screens to ensure content is discoverable.

A/B Testing: Lead the charge on A/B testing Titles and Thumbnails. You will monitor performance in real-time (especially the first 24 hours) and swap assets to maximize Click-Through Rate (CTR).

Trend Observation

Monitor Audience Behavior: You will identify what formats, topics, or editing styles are currently working on YouTube and flag them to the production team.

Viral Awareness: Keep a close watch on trending audio for Shorts and viral challenges that fit the family/celebrity brand.

Community Management & Analytics

Audience Lifecycle: This involves active comment moderation, pinning comments, and fostering a loyal fanbase.

Traffic Drivers: Use Community Tab posts and Stories to drive traffic to new uploads and keep the audience engaged between releases.

Monthly Reporting: Deliver regular reports analyzing CTR, Retention, and Subscriber Growth, and other success metrics providing actionable takeaways.

Qualifications

Experience: 2–4+ years of hands-on experience uploading and managing YouTube channels.

Technical Proficiency: Expert knowledge of YouTube Studio backend. Familiarity with tools like TubeBuddy or VidIQ for tag optimization and A/B testing is essential.

Data Literacy: Ability to look at a retention graph, understand where viewers dropped off, and explain why.

Platform Knowledge & Expertise: Up-to-date knowledge of YouTube’s algorithm, copyright policies, and community guidelines.

Organization Capabilities: Ability to manage assets, deadlines, and schedules without micromanagement.

Our Values

We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient

We demonstrate honesty, excellence and commitment to success

‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes

We make mistakes, but only to learn from them to build resilience

We take care of ourselves and our colleagues

We are our own managers

We are committed to equality and inclusion

We are mindful of the strain on the Earths resources and are committed to reversing the trend with our behaviors where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.