Website Content Writer

About This Job

Traya

Location: Mumbai, Maharashtra, India

Work Mode: On-site

Industry: Wellness and Fitness Services,Retail Health and Personal Care Products,Personal Care Product Manufacturing

Job Description

Website Content Writer

Location: Mumbai

Experience: 3-6 years

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment

for individuals experiencing hair loss. Through personalized consultations, we identify the

root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique

diagnostic platform, combined with medically trained hair coaches and proprietary tech,

ensures customers receive customized solutions delivered right to their doorstep — and the

ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB

alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and

psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a

scientifically proven, holistic solution that combines the best of three sciences.

Responsibilities

Create Engaging Content: You'll write blogs, articles, website pages, product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content.Research & Ensure Accuracy: Research health, wellness, Ayurveda, nutrition, and holistic treatment topics thoroughly. Translate technical medical information into consumer-friendly, credible, and accessible content.Collaborate with Teams: Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines.Adapt for Multiple Channels: You'll also write for community platforms like Reddit and Quora while maintaining brand consistency.Implement Feedback: Incorporate editorial feedback efficiently to strengthen your work and reduce revision cycles.Stay Compliant: Follow Traya's tone guidelines and medical disclaimers. No fluff, no overpromises, no marketing jargon.

Requirements

3-4 years of professional writing experience - preferably in health-tech, wellness, beauty, or DTC brands.Strong portfolio showcasing creative, engaging content including blog posts and long-form articles.Excellent command of English with impeccable grammar and storytelling ability.Basic understanding of SEO principles, Google Search Console, and CMS platforms (WordPress, Webflow, or similar).Ability to research complex health and wellness topics and translate them into reader-friendly content.Self-motivated, detail-oriented, and open to feedback.You write well, but what sets you apart is making health content feel like a conversation that leaves readers feeling understood, not just informed.