Sr Manager - Trade Marketing

Job Title

Senior Manager – Trade Marketing

Business Unit

Consumer Healthcare Business

Job Grade

Location:

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key Responsibilities

The incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective:

• Catalyst Management:
• Catalyst is an interim DMS solution developed completely inhouse by Sun Pharma CHC division. In essence the Catalyst module is a lighter version of DMS which is used to operate secondary trade schemes in the market
• The incumbent is expected to manage the end-to-end Catalyst operations which includes Algo definition, Dashboard development, manage audit, processing of secondary credit note claims etc. The person is expected to work closely with the IT team to enable seamless operations of the Catalyst module
• Ensuring timely settlement of Catalyst claims within the specified timelines and closely monitoring Catalyst spends
• Building intelligence for Outlet level secondary data from Catalyst dump files, developing functionalities in the Catalyst engine basis business evolution.
• Must sell lines & share of shelf:
• Development, enablement & execution required for driving increased lines sell-in and share of shelf with the help of tech in line with CHC objectives
• Activations:
• Drive micro marketing initiatives which are tech enabled like gamification, Shopper/consumer engagement activities to drive sell outs
• Modern Trade instore execution:
• Work closely with the Modern Trade teams for driving merchandising, promotions and instore activations
  
  

Job location: Sun House, Goregaon East, Mumbai

Travel Estimate

5-10 %

Job Requirements

Educational Qualification

Master’s in Marketing, Communication, or an MBA

Experience

8 – 10 years of experience in Trade Marketing

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

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