Sr Manager Associate Creative Director

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating Indias first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our Businesses Include

MO: A creative agency built to bury the boring. We craft advertising, branded content, campaigns, and brand platforms. MO is OMLs take on what a modern-day creative agency needs to be.

Hypothesis: One of India’s fastest-growing creator-first influencer marketing agencies, combining data, creativity, and cultural insight to deliver impact-driven campaigns for brands across the globe.

OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

OML Studios: Developing and producing original long-form content for television and streaming platforms with over 35+ shows and 75+ comedy specials across Amazon Prime, Netflix, MTV, Jio Hotstar and more. Also producing branded content for agencies and brands.

About The Role

OML’s agency team - MO is looking for an Assistant Creative Director to drive our work at the intersections of all the opportunities that digital branded content represents. The team is tasked with creating content that impacts pop-culture while driving positive results for brands – and the ACD will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.

You will be hands-on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.

The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.

Key Responsibilities

Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches.

Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends.

Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.

Confident in developing disruptive internet-first ideas for the brand Effectively plan creative solutions all through - concepting, writing and managing campaign output.

Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client’s needs are met.

Creatively involved in end-to-end coordination and execution with third parties like director, producer and vendors.

Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases.

Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc.

Conduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives.

Guiding young creatives and helping them upskill and learn

Qualifications And Prior Experience

• 8+ years of experience in building advertising and branded content campaigns at an agency, brand or publisher
• Understanding of and past experience in crafting integrated campaigns across all marketing channels from digital, social media, paid media, mobile
• Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc
• Strong creative vision with an understanding of business objectives
• Track record of creating ideas for global or large regional brands.
• Expertise in social best practices across platforms.
• Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
• Should love entertainment and consume ridiculous amounts of content.
• Should be well adept with global & Indian trends, formats and developments in the space of social media, advertising and branded content.
• Proven experience in building insight-driven solutions for brands across categories.
• Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist.
• Ability to work collaboratively with different teams and departments to bring the creative vision to life
• Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.
  
  

Our Values

• We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earths resources and are committed to reversing the trend with our behaviours where possible
  
  

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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