Sr Executive Assistant Manager - Marketing

Digital Marketing

• Maintain India website by updating the relevant content on our website backend page. Work with Marketing Head & Global website team on website content, landing pages, Optimization of content in line with website vision, strategy & goals. Monitor website performance as well as market user analysis.
• Maintain social media channels by regular social media posts with weekly tracking reports to build brand/company awareness
• Work closely with Marketing Head to track marketing lead from Google Ads (SEA.SEO) and other external sources. Run reports on no of leads generated and follow-up with Sales for the status of the leads.
• Keeping landing pages of SEA and SEO optimized with necessary changes as per local website leads (like“new forklifts”, “forklift hire”/ “forklift rental” and “used forklifts”).
• Check & Maintain SEA Performance reports/dashboards regulary
• Coordinate & create email marketing campaigns along with Marketing Head
• Cordinate with Digital Marketing agency for effective execution of campaigns for Webshop business
  

• Plan, conceptualize and execute industry related trade shows, conferences and organize innovative customer events to achieve business objectives.
• Work with agencies for planning & executing trade shows, conferences, customer events & Annual Conference
• Coordinate and oversee the marketing, planning, promotion and logistics of the trade shows and events.
• Develop creative briefs and content to meet objectives of all advertising channels like publications, trade journals, events etc.
• Brainstorming with business heads and developing ideas for creative marketing campaigns
• Design and implement communication materials for business like Price List, Product Brochures, Flyers, Posters, Banners etc.
• Arrange and support sales with effective distribution of marketing materials
• Work with creative agencies & brief them for developing creatives for social media, marketing materials and events
• Laise with different vendors to get the task completed like printers, organize photshoots and different agencies.
• Work with Marketing Head to fulfill the Marketing needs of Dealers/Channel Partners
• Work & Coordinate with Sales team for customer testimonial and get all the approvals for shoot at customer premises
• Work closely with Marketing Head to execute the roll-out of Global & APAC marketing plans & campaigns
• Maintain & Update the business presentation for MD & relevant business functions
  

• Support Marketing Head with Tracking information of competitors product portfolio/pricing & other relevant information
• Identify information from online research, relevant agencies and collect appropriate market/competitor information and translate data into effective market intelligence reports
• Support Marketing Head to identify sources, gather relevant market data/business opportunities, and share with relevant business functions and sales for action
  

• Manage internal and external JH branding
• To align all JH material (internal / external) wrt to brand guidelines
• Plan and procure all marketing material, Goodies/Giveaways
• Responsible for overall branding of warehouse and branches
• Manage the inventory and printing of all marketing materials
  

• Creative
• An eye for detail
• Copy writing & designing skills
• Team Player
  

• Self-driven
• Methodical
• Analytical
• Go-getter
  

• Computer : MS Office, MS Teams, Digital Marketing