Reports To : VP, Product Management – North America
Key Stakeholders : US Sales, Supply Chain, Engineering, Marketing,
1: Job Purpose Statement (Summarize in one/two statements why this job exists, and the contribution makes to the overall business of the company).
To identify and develop profitable product opportunities for the US market, manage the product lifecycle from concept through phase-out, and act as the bridge between global product/engineering teams (based in India) and the US commercial organization — ensuring US market needs are represented with full ownership despite the geographic and time-zone distance.
2: Organisational Relationship (Provide an organisational chart which illustrates the role structure above and below and parallel to this position).
3: Duties & Responsibilities (List in the order of importance the duties & responsibilities of this job)
4: Decision Making Authority (This will be for every job allocated to the individual)
Refer To The Decision Making Box For Detail Information)
Understand the US Market
Track US customer and dealer feedback; convert recurring issues into product improvement or NPD requests
Identify white-space product opportunities specific to US segment needs (AG, OTR, Construction, UTV, etc.)
Conduct competitive testing/trials benchmarking against US-relevant competitor products
Develop Market-Based Product Strategy
Run secondary research on US market trends, regulatory shifts, and competitor moves
Maintain a live view of US competitive positioning by brand tier and segment
Identify product/portfolio gaps specific to the US relative to competition
Bridge India–US Operations
Serve as the single point of coordination between India-based Engineering/Manufacturing and US-based Sales, Marketing, and Customer Service
Proactively flag timezone-sensitive decisions and drive them to closure without delay
Full Ownership Responsibilities
Capture, prioritize, and champion product ideas and improvement requests from the US region
Own opportunity assessment and business case / investment justification for US-specific NPD
Translate US application/market requirements into product design requirements
Build subject-matter expertise on assigned product line(s) for the US market
Support internal training (US Sales, dealers) on new and existing products
Contribute to US-specific marketing plans, sales collateral, and external communication
Shared & Contributing Responsibilities
Support US SKU rationalization — identify low-performing SKUs and recommend corrective action
Contribute to global roadmap discussions, ensuring US requirements are represented
Support new product testing and phased US launch execution
Schedule A
Decision Making Authority (For each decision type define if the action involves below mentioned categories:
Schedule A : Execution
Schedule B: Follow SOP/policy for decision to be made. (Moderate to Complex decision making)
Schedule C: Decide within approval limits) Complex/tactical/strategic decision making impacting the outcome.
Can be merged with duties & Responsibility.
5: Key Result Areas (List the key deliverables that quantify successful performance in the role).
Identify and drive approval of New Product Requests (NPRs) for the assigned US segment
Own NPR documentation and drive approvals
Identify SKU rationalization opportunities and execute
Diagnose low-performing SKUs and drive corrective action plans
Maintain and update the US product roadmap on a regular period
Surface and validate new US-specific product requirements
Educational Qualification
Skills & Knowledge
Mandatory: B.E.
Preferred : MBA
Excellent Communication
Interpersonal skills
Work Experience
Competencies
4–6 years in Product Management or related roles, ideally in tire, OEM, or industrial B2B products
Proven experience owning products across the full lifecycle
Prior exposure to US market or US-facing stakeholder management strongly preferred
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