Specialist-Digital Marketing

Job Requirements

Role/ Job Title: Specialist-Digital Marketing

Function/ Department: Social & Digital Platforms

Job Purpose

We are looking for a dynamic and strategic Content Marketing Team Lead to drive our brand storytelling, campaign content, and digital presence across platforms. The role requires a strong mix of creative direction, business understanding, and data-driven thinking to ensure content builds both brand equity and measurable engagement.

Roles & Responsibilities

Strategy & Planning

Develop and execute the brand’s content marketing strategy aligned with business and campaign objectives.

Define content pillars, themes, and messaging frameworks for products, services, and brand campaigns.

Partner with product, digital, and media teams to ensure content supports full-funnel marketing.

Plan marketing calendars for owned, earned, and paid platforms.

Content Creation & Management

Oversee development of high-quality content across formats - articles, videos, social, influencer, CRM, and performance marketing assets.

Lead ideation for campaigns, product launches, and topical content moments.

Ensure brand voice consistency across all touchpoints and communication channels.

Manage agency partners, freelancers, and in-house team to deliver impactful output.

Leadership & Collaboration

Lead, mentor, and upskill a team of strategists, and content specialists.

Collaborate with internal stakeholders - including Product, Digital Marketing, PR, and Brand - to align on messaging and storytelling goals.

Ensure seamless coordination with media and analytics teams to amplify and measure content effectiveness.

Performance & Optimization

Track and report content performance across digital channels (social, web, CRM, and paid media).

Use data insights to refine tone, formats, and topics that drive engagement and conversions.

Own KPIs such as engagement rate, reach, traffic, and assisted conversions.

Education Qualification

Post-graduation: Master’s degree in Marketing, Communications or related field.

Experience

05 to 08 years of relevant experience.