Social Media Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: Mumbai, India

Work timings: 7:00am to 4:00pm

What you will be doing:

• Ownership of Social marketing mandate overlooking social campaign management and Go-To-Market Strategy for breakthrough moments and Shorts marketing activations in India
• Developing Go To Market Strategy for breakthrough moments including owned and operated social and social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan
• Inform strategies and plans around recruitment of influencers. Working with influencer lead on briefing them and ensuring execution is in line with the marketing brief.
• Collaborate with colleagues in marketing and business teams as well as the brand social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
• Inform and sometimes implement paid media to drive reach
• Constant experimentation and innovations by identifying opportunities for the brand and the product by identifying breakthrough social media opportunities
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  
  

• BA/BS degree or equivalent experience
• 8+ years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.