SMB Business Lead AWS

• Are you an experienced business leader, eager to drive AWS initiatives and accelerate the success of the SMB program across India?
• Want to join a brand-new team where you’ll have the autonomy to shape its vision, structure, and culture from day one, directly influencing our national go-to-market success?
• Ready to progress your career with a globally recognized IT company, celebrated as a Best Place to Work and known for its innovation and success?

Practical Information:

Location: Mumbai, India | Reports to: Associate Director – AWS Business/National Product Head- VAD | Visa Requirements: Valid working visa for India | Language Requirements: Professional level English, written and verbal | Work Arrangement: Hybrid | Learn more: crayon.com/

We are looking for a dynamic and visionary SMB Business Lead – AWS to lead Crayon’s SMB program across India, driving AWS’s SMB Activation Initiative (SBAI) with full accountability for GTM execution, partner onboarding, customer acquisition, and consumption growth.

This national leadership role demands excellence in people management, partner strategy, field execution, and stakeholder alignment, working closely with AWS and internal leaders to scale a high-impact SMB cloud business. The leader will build trusted relationships with AWS regional and national partner development managers (PDMs) and SMB segment owners to accelerate success.

Key responsibilities will include:

• Lead the national AWS SMB strategy, aligning with Crayon and AWS growth objectives, and own the annual execution plan for partner recruitment, enablement, and customer acquisition
• Recruit, coach, and manage a geographically distributed team of Feet-on-Street (FOS) and Inside Sales Representatives (ISR) to drive our further SMB growth
• Define partner prioritization and segmentation models, oversee onboarding, GTM alignment, and engagement in AWS programs, such as MAP, Lift, ACE, DMC, PI Co-Sell
• Ensure rigorous reporting, governance, compliance with AWS guidelines, and track ROI across all AWS-aligned initiatives
• Identify new business opportunities, partner models, and market approaches to accelerate SMB growth, while analysing market signals, competition, and AWS ecosystem shifts to evolve our strategy

Your Competencies:

• 10+ years of experience in channel/cloud/SaaS sales and 5+ years managing national sales roles or program teams, focused on AWS
• Strong familiarity with Cloud and AWS frameworks, such as: MAP, ACE, DMC, Lift, Marketplace, and PI Co-sell
• Proven track record of leading diverse field teams, building programs, KPIs and executing partner motions at scale

About You:

• You are outcome-focused, entrepreneurial, collaborative, and highly accountable for delivering results
• You are an effective communicator with strong executive presence, presentation skills, and stakeholder management expertise
• You are a proven leader who inspires, guides, and develops high-performing teams across diverse geographies

Whats on Offer?

• Medical, and life insurance
• Health and wellness programs
• Mobile and Internet reimbursements
• Hybrid work set-up

Apply to join an award-winning employer!

At Crayon, we are deeply committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB). We believe that diversity in all its forms strengthens our team and enhances innovation and effectiveness. We welcome applications from individuals of all backgrounds, regardless of race, color, age, origin, religion, sexual orientation, gender (identity), genetic information, neurodiversity, disability, or any other basis protected by local laws and regulations.

When filling vacancies, we prioritize equally qualified candidates who bring diverse backgrounds and experiences, helping to enrich our team dynamics and foster a vibrant, inclusive work environment.

If you require any assistance or reasonable accommodation during the application process, please let us know.

Why Crayon?

We believe in the power of technology to drive the greater good. Crayon is a global, people-first, vendor-agnostic company headquartered in Oslo, with more than 4,000 colleagues in 46 countries. We deliver first-class solutions to support customers build their commercial and technical foundation for a successful and secure cloud-first, digital transformation journey.

Our Culture & Values

We consider ourselves to be one big community. Our core values of Integrity, Quality, Pace and Agility were written over 20 years ago based on our Nordic heritage and still hold true to our global environment.

We are committed to fostering an equitable work environment where everyone can reach their full potential. Our inclusive culture celebrates and values individual differences, ensuring all voices are heard and respected.

Our Big Ambitions:

We have set big and bold ambitions for our ESG strategy revolving around championing diversity, transitioning towards a greener, net zero GHG emissions and becoming a leader in ESG Product development.