SEO Executive

Conduct keyword research and analysis to identify valuable target terms and opportunities for organic traffic growth

Perform technical SEO audits to identify issues and opportunities for improvement, including crawling errors, and site speed optimisation

Implement on-page optimisation strategies, including optimising meta tags, image alt text, header elements, and other on-page elements to improve search engine visibility and user experience

Assist in off-page optimization efforts, including link building, directory submissions, and other outreach activities to enhance website authority and domain relevance. Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimisation. Research and implement search engine optimization recommendations and also analyse competitor advertising links

Develop and implement a link-building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code

1+ years of experience in SEO

Bachelor's degree in Marketing, Communication, Digital Marketing, or a related field

Familiarity with keyword research tools, SEO analytics platforms, and webmaster tools (SEMrush, Google Analytics, Google Search Console, Asherf, Google Keyword Planner, Screaming frog)

Excellent research skills and the ability to analyse data to identify trends, opportunities, and areas for improvement

Referred by someone who has previously engaged with The Works as either a team - member or business partner