Senior Sales Manager Household

Job Requirements

About the Role

The Associate Relationship Manager – Branch Banking is responsible for managing and expanding a portfolio of key clients within the Retail Liabilities business. This role focuses on acquiring High Net Worth Individuals (HNIs), deepening existing relationships through cross-selling, and delivering personalized banking solutions. The incumbent acts as a trusted advisor, ensuring superior service delivery, portfolio management, and compliance with branch standards, while contributing to strategic initiatives and enhancing the bank’s visibility

Key Responsibilities

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Primary Responsibilities

• Manage and grow a portfolio of key clients by offering need-based solutions to increase their share of wallet.
• Acquire HNI customers and onboard them into the Privilege Banking Program.
• Deepen existing banking relationships through cross-selling of products and solutions.
• Ensure compliance with branch Standard Operating Procedures (SOPs) and maintain control in sales and service processes.
• Serve as a liaison between the bank and key customers, providing complete banking solutions, portfolio management, wealth management, and customer servicing.
  
  

• Conduct regular activities in the catchment area to acquire HNI customers and enhance IDFC FIRST Bank’s visibility.
• Participate in key central initiatives and actively seek referrals from existing customers.
• Collaborate with team members and support functions to deliver comprehensive product and service offerings to clients.
  
  

• Graduate in any discipline.
  
  

• Relevant experience in retail liabilities, relationship management, or HNI banking is preferred.
  
  

• Strong relationship-building and client servicing skills.
• Ability to understand customer needs and deliver tailored banking solutions.
• Knowledge of retail banking products, especially liabilities and wealth management.
• Excellent interpersonal skills.
• High level of integrity and commitment to compliance.
• Team-oriented with a collaborative mindset.
• Proactive approach to customer acquisition and portfolio growth.
• Fluent in English with strong business communication skills.