Senior Research Analyst BASES

Job Description

The NielsenIQ BASES Practice is a forward-thinking, rapidly growing, market research division of the Nielsen Company. That means we maintain an unbeatable client list, create best-in-class solutions and have access to incredible resources - without sacrificing the benefits of a smaller, leaner, close - knit company. We celebrate curiosity and creativity, and encourage openness and collaboration.

Through a blend of innovative market research technologies (such as evolutionary algorithms and predictive analytics) and client consulting, we help major consumer products companies dramatically improve their outcomes at every stage of the innovation lifecycle. We identify breakthrough product ideas, messaging that inspire action, fresh package designs and optimal launch strategies.

We are looking for someone to develop and manage Nielsen BASES business and client relationships by designing, selling, executing, and presenting market research studies to meet clients’ research objectives, and are building a talent pipeline for the same.

RESPONSIBILITIES:

Client Consulting:

1. Trusted partner: Understand the client needs, deliver with excellence, make an impact

2. Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews

3. Attend client planning meetings and contribute by providing Nielsen insights and solutions to the client’s business needs.

3. Communication with mid-level clients on their research queries

4. Able to handle presentations with mid level clients or audiences

5. Crisis management: Able to tackle some of the client communication, particularly with mid-level clients.

6. Taking ownership of project in terms of client relation as well as consulting / partnering with client through the project life cycle

7. Ensure all presentations done by reports tell a clear story, provide insights and actionable recommendations



Commercial Leadership:

1. Be proactive at collecting client business questions, active listening to understand the question behind the question

2. Proactively follow-up with the client on proposals, designs, costs

3. Set up action plan, forecast and monitor regularly the revenue

Project Management:

1. Proactively identify and address client issues and needs.

2. Stays in loop on all stages of project management and monitors progress

3. Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the companys quality standards



Thought Leadership- Integration:

1. Strengthen category / client knowledge

2. Develops strategic understanding of industry trends, competition and opportunities of Nielsen

3. Make an impact for the team / client



A LITTLE BIT ABOUT YOU

With your critical and strategic thinking abilities, you can create opportunities to better our business. You approach challenges from new angles, discovering unique solutions that are efficient and effective. Intellectual curiosity and persistence to find answers to questions and Ability to autonomously manage simultaneous projects in a fast paced business environment. Exceptional aptitude for data analysis. Ability to work cross-functionally. Strong presentation skills.

1. University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA

2. 2 - 4 years’ experience in Primary Quantitative Market Research

3. Open to working with matrix type organization structure and demonstrate proactive thinking, and sense of ownership

4. Strong analytical mind and excellent numerical skills

5. Good knowledge on advanced analysis, methods, and tools

6. Good organizational skills, and ability to collaborate

8. Very good interpersonal skills

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion