Senior PR Executive

Major Responsibilities

• Create a strong and loyal community of local opinion leaders around métiers in India - cultivating and developing influential relationships.
• Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermès spokespeople and creative talents, product photo shoots, editorials etc).
• Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital
• Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media.
• Press inventory purchases twice a year in line with métiers strategy and local market trends.
• Measure performance of each activity and event. Work closely with the Communications Director to determine KPIs for PR initiatives
• Liaise with the International Press Team for interviews, editorial content and press releases
• Liaise with external and internal partners to create documentation for all Communications related expenses
  
  

• Supervise the agency in charge of Press tracking of all relevant media daily
• In charge of ordering and distributing press editions, press kits and other relevant PR material
• Answers local press requests as well as press queries from HQ.
• Track industry news and competition and share monthly updates with Communications Director.
  
  

• Responsible for organizingand maintaining press stock
• Monitor and co-ordinate sourcing requests for editorial shoots with key titles.
• Maintain a tracking system of all sourcing requests (with Communications Co-ordinator)
• Responsible for conducting routine press stock inventory
  
  

• 6+ years experience in luxury or lifestyle PR
• Strong media and influencer relationships in India
• Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermès reaches top positions in local rankings.
• Passionate about story telling
• Good organizational and time management skills
• Attention to detail
• Critical thinker and analytical problem solver