Senior Manager - Social Media

Role Overview

We are looking for a strategic, creative, and execution-focused Senior Manager – Social Media to lead the organization’s social media presence, strategy, and performance across platforms. This role will be responsible for building brand affinity, driving engagement, supporting business objectives, and ensuring a consistent brand voice through compelling, data-driven social storytelling.

The role requires a strong blend of brand thinking, content strategy, analytics, stakeholder management, and team leadership in a fast-paced, consumer-focused environment.

Key Responsibilities

Social Media Strategy & Brand Presence

• Define and own the overall social media strategy aligned with brand, marketing, and business objectives.
• Build a consistent and differentiated brand voice across social platforms.
• Identify emerging platforms, formats, and trends to continuously evolve the social
  
  

• Lead end-to-end content planning including editorial calendars, campaign content, and always-on storytelling.
• Oversee creation and delivery of high-quality social content in partnership with Creative, Design, and Agency teams.
• Ensure content is optimized for platform-specific best practices and audience behavior.
  
  

• Drive social media campaigns to support product launches, brand initiatives, and key business moments.
• Grow and engage social communities across platforms through innovative formats and interactions.
• Manage real-time engagement, responses, and reputation management on social channels.
  
  

• Track and analyze performance across engagement, reach, growth, and conversion metrics.
• Use insights to continuously improve content strategies, formats, and posting cadence.
• Partner with performance marketing and analytics teams to support paid social strategies where applicable.
  
  

• Work closely with Brand, Creative, PR, Product, Growth, and Customer Experience teams.
• Act as the single point of ownership for social media initiatives across the organization.
• Present performance reports, insights, and strategic recommendations to senior leadership.
  
  

• Define guidelines, playbooks, and governance models for social media usage and brand protection.
• Manage crisis communication and ensure timely, aligned responses across social platforms.
• Ensure compliance with brand, legal, and platform policies.
  
  

• Lead, mentor, and develop social media managers, community managers, and content specialists.
• Foster a culture of creativity, ownership, and continuous learning.
• Support hiring, performance management, and capability development within the team.
  
  

• Strong experience in social media management, content strategy, or brand marketing
• Deep understanding of major social platforms and their content ecosystems
• Excellent storytelling, copywriting, and communication skills
• Strong analytical mindset with ability to interpret social performance data
• Proven stakeholder management and leadership capabilities
  
  

• Experience managing social media agencies or influencers
• Exposure to paid social or performance-driven campaigns
• Experience in consumer brands, retail, e-commerce, or digital-first businesses
• Familiarity with social listening and analytics tools
  
  

• Bachelor’s degree in marketing, Communications, Media, or a related field
• MBA or equivalent postgraduate qualification preferred
• 6–10 years of experience in social media, content, or digital marketing roles
• Demonstrated success in building high-impact social media presence and campaigns
  
  

• Opportunity to grow as a Senior Manager – Social Media in a high-visibility
  
  

• Ownership of brand presence and storytelling across social platforms
• Exposure to cross-functional and leadership-level decision-making
• Supportive team culture with strong focus on creativity, learning, and execution
  
  

• Competitive compensation with clearly defined career growth pathway