Senior Manager - Commercial Insights

Roles & Responsibilities

Analytics, Insights & Storyboarding

• Conduct deep-dive competitive analysis, including market trends, competitor performance, pricing, share shifts, forecasting dynamics, and opportunity mapping.
• Lead end-to-end analytical initiatives for key brands, therapy areas, and portfolio-level strategy
• Partner with business units to define insight needs, analytical scope, and decision outcomes.
• Develop high-impact, executive-ready storyboards/ decks, visualizations, and insight narratives.
• Provide scenario modelling, market sizing, and forecasting to influence strategic and tactical decisions.
• Drive data triangulation using IQVIA, SMSRC, projecting tools, internal CRM/SFE data, digital data sources, and patient-level insights where applicable.
• Institutionalize insight frameworks, standard methodologies, and best practices across the team
• Strategic Decision Support
• Serve as the insights partner to senior commercial leaders, supporting brand strategy, annual operating plans (AOP), GTM and performance governance.
• Influence long‑term business strategy by anticipating market trends and emerging therapy dynamics.
• Present insights and strategic recommendations to BU heads, commercial leadership team, and cross-functional committees.
• Collaborate with finance to align forecasts, business cases, and strategic KPIs.
• Project & Program Leadership
• Lead multi-stakeholder projects involving analytics, digital enablement, and commercial excellence initiatives.
• Translate business needs into analytical project charters with clear timelines, milestones, and deliverables.
• Drive cross-functional collaboration with IT, Digital and external vendors for successful execution.
• Identify risks proactively and implement mitigation plans to ensure project success.
• People Leadership & Capability Building
• Lead, mentor, and develop a high-performing insights and analytics team.
• Set the analytical roadmap and capability-building agenda for the team and broader commercial organization.
• Oversee performance, coaching and workload prioritization.
• Build strong, collaborative relationships across sales, marketing, medical, market access, and finance teams.
  
  

• People Management role – Managing 4 team members
• Internal as well as external (vendors, consultants) stakeholder management
  
  

• Graduate or Postgraduate (Engineering, Pharmacy, Statistics, Economics), master’s in business administration / CA preferred
• Strong leadership and influence skills.
• Advanced storytelling and presentation skills – ability to convert data into strategic narratives.
• Advanced analytical and critical thinking skills.
• Strong project management and cross-functional collaboration.
  
  

• 10+ years of strategic experience in Commercial Insights, Business Analytics, Pharma Market Analytics, Commercial Excellence, project management