Senior Executive - Graphic Designer

Job Overview

We are looking for a highly creative and detail-oriented Senior Graphic Designer to lead platform-first visual communication for Purplle’s e-commerce ecosystem. This role focuses on designing high-converting, visually compelling creatives across app, website, CRM, and performance marketing touchpoints while maintaining strong brand consistency.

The ideal candidate understands beauty and skincare aesthetics, platform merchandising, customer behavior, and performance-driven design. You should be comfortable working in a fast-paced e-commerce environment with quick turnaround timelines and strong ownership of creative output.

Key Responsibilities

Platform & E-commerce Design

• Design homepage creatives, campaign landing pages, category banners, offer strips, widgets, and merchandising assets for web and app.
• Create high-converting platform visuals aligned with business objectives, sales events, and seasonal campaigns.
• Ensure visual consistency across all customer touchpoints within the Purplle ecosystem.
  
  

• Design creatives for emailers, push notifications, WhatsApp, app notifications, and retention campaigns.
• Develop static and motion creatives for Meta, Google, and other performance marketing channels.
• Optimize designs based on CTR, conversion, engagement, and campaign insights.
  
  

• Translate campaign concepts into scalable design systems across multiple formats and sizes.
• Collaborate with marketing, category, growth, and content teams for end-to-end campaign execution.
• Maintain strong visual storytelling while balancing performance and business goals.
  
  

• Leverage AI tools like Midjourney, Firefly, ChatGPT, or similar platforms for faster ideation and creative production.
• Explore new design trends, motion styles, and digital-first visual formats relevant to beauty commerce.
  
  

• Manage multiple projects simultaneously with quick turnaround times.
• Ensure pixel-perfect execution, organized files, and production-ready outputs.
• Mentor junior designers and contribute to overall creative quality standards.
  
  

• 4–7 years of experience in graphic design, preferably in e-commerce, beauty, fashion, or D2C brands.
• Strong portfolio showcasing platform banners, CRM creatives, campaign design, and digital merchandising.
• Advanced proficiency in Adobe Photoshop, Illustrator, and Figma.
• Working knowledge of After Effects/Premiere Pro is a plus.
• Strong understanding of typography, layout, hierarchy, and conversion-focused design.
• Ability to work in a fast-paced, high-volume environment with attention to detail.
• Understanding of AI-assisted creative workflows is preferred.
  
  

• E-commerce platform merchandising
• CRM & lifecycle marketing creatives
• Performance marketing design
• Beauty/fashion visual aesthetics
• Motion graphics and short-form content
• AI-assisted design workflows
  
  

• Strong design thinking with business understanding
• Fast execution without compromising quality
• Ownership mindset and proactive collaboration
• Ability to adapt across multiple brand tones and campaign formats
• Passion for beauty, trends, and digital commerce