Senior Executive - Digital Marketing

Performance Marketing / Digital Marketing

We are looking for a performance-driven and analytically strong Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.

This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.

Key Responsibilities

• Strategize, plan, execute, and optimize performance marketing campaigns across channels including:
• Google Ads
• Meta (Facebook & Instagram) Ads
• Other digital channels/platforms as required
• Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements
• Manage and optimize:
• Conversion-driven campaigns
• Video-led campaigns
• Demand Generation campaigns
• Google Performance Max (PMax) campaigns
• Meta campaigns using ABO and CBO structures at scale
• Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly
• Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders
• Identify market, consumer, and business trends and translate them into campaign opportunities
• Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals
• Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance
• Stay updated with the latest developments in:
• AI-driven marketing
• Digital advertising platforms
• Automation tools
• Attribution and analytics ecosystems
• Conduct A/B testing and experimentation across creatives, audiences, bidding strategies, and funnels
• Ensure accurate tracking, reporting, and campaign measurement through analytics and attribution tools
  
  

• 2–3 years of hands-on experience in Performance Marketing / Digital Marketing
• Strong working knowledge of:
• Google Ads
• Facebook & Instagram Ads Manager
• Google Analytics (GA4)
• Google Tag Manager and related tracking tools
• Experience in handling campaigns with significant spends and scaling performance campaigns efficiently
• Strong analytical mindset with the ability to interpret large datasets and derive actionable insights
• Understanding of attribution models, audience segmentation, and conversion funnels
• Familiarity with AI tools and emerging AI applications in digital marketing
• Strong problem-solving and decision-making skills
• Ability to work in a fast-paced, performance-driven environment
• Excellent communication and stakeholder management skills
  
  

• Experience in D2C, e-commerce, beauty, fashion, or consumer brands
• Exposure to automation tools, dashboards, or marketing tech platforms
• Basic understanding of creative strategy and performance-focused content