Senior Brand Executive

About BECO

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

Role Overview

Beco is seeking a high-ownership, growth-oriented Senior Brand Executive to translate deep consumer insights into successful products and tangible business outcomes. This is a hands-on, execution-driven role, not a passive brand position.

The role involves identifying consumer gaps, building winning product propositions, and driving launches end-to-end. You will own consumer understanding, new product development, pricing inputs, and brand execution, working closely with founders and cross-functional teams to accelerate Beco’s growth.

Key Responsibilities

Consumer & Market Insights (CMI)

• Conduct regular consumer calls and research to identify unmet needs, pain points, and usage gaps
• Identify white spaces for new products, extensions, and improvements
• Evaluate existing products to determine:
• What is performing well
• What needs improvement
• What should be scaled or discontinued
• Translate insights into clear, actionable inputs for:
• Product concepts
• Pricing decisions (MRP, SP)
• Messaging and positioning
• Use insights and data to drive decisions and outcomes, not just presentations
  
  

• Own new products end-to-end, from concept to launch:
• Consumer insight → product concept → value proposition
• Pricing inputs (MRP, SP, margin logic)
• Positioning and messaging
• Launch planning and execution
• Independently drive projects and maintain momentum across teams
• Ensure products align with consumer needs, brand promise, and commercial objectives
  
  

• Develop clear, consumer-first messaging for products and campaigns
• Shape launch narratives that drive trial, conversion, and recall
• Brief agencies, challenge creative outputs, and elevate quality standards
• Ensure all brand communication is distinctive, consistent, and growth-focused
  
  

• Track and analyze performance of product launches and campaigns
• Use data to:
• Validate strategic bets
• Course-correct quickly
• Improve repeatability and scalability
• Balance creative thinking with strong commercial and analytical judgment
  
  

• 2-4 years of experience in brand, marketing, or new product development roles
• Hands-on experience with consumer research and interviews, product launches, content development and messaging.
• Working knowledge of pricing fundamentals (MRP, SP, margins)
• A high-agency, execution-focused professional who Moves quickly, , Pushes teams and projects forward, Operates effectively without extensive direction
• Comfortable in ambiguity and fast-paced startup environments
• Strongly driven by consumer problem-solving and growth outcomes