Senior Associate - Campaign Management

Role Summary

Looking for Campaign Leads with expertise in creative solutions, content strategy, digital marketing & trends, to deliver engaging & impactful creator & influencer content driven campaigns.

The necessary skills include the ability to objectively analyse briefs, creatively strategize & efficiently execute the campaign with the creators and influencers across Southeast Asia.

Key Responsibilities

• Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.
• Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
• Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.
• Creating pitch decks and maintaining documentation & reports.
• Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.
• Capture cultural, digital & content landscape research and build campaign insights.
• Support quantitative data with qualitative inputs - backed up with research.
• Develop cross-platform competencies identifying new channels for digital content distribution.
• Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
• Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
• Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
• Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
• Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
• Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
  
  

Qualifications And Prior Experience

• Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.
• 3-5 years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy.
  
  

Skills

• Well-versed with Global digital content trends and creators
• Exposure/experience in working with international markets/environments is a plus.
• P&L/ Budget Management
• Basic knowledge of legal contracts
• Strong written and verbal communication skills
• Experience in having worked with influencers and content creators
• Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors
• Time management skills & ability to multi-task and wear multiple hats in an organization
• Ability to work on end-to-end digital campaign strategy/planning/execution
• Presentation skills - should be able to pitch campaign strategies to clients & break down briefs to in-house teams
• Understanding of reporting metrics on digital media (for engagement & media performance).
• Basic knowledge of video production
• Bonus: Media buying, digital media tools skills or artist management experience
  
  

You should apply if…

• You have an entrepreneurial mindset and thrive in fast-paced collaborative environments.
• If you enjoy working your left brain logic and right brain magic simultaneously.
• Love being on top of digital content trends, consuming content, discovering new creators and platforms.
• Want to work with a unique team developing international campaigns, collaborating with top and influential creators/artists from countries all over the world.
• If you pride yourself in owning campaigns end-to-end and are adept with problem solving.
  
  

Our Values

• We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earths resources and are committed to reversing the trend with our behaviours where possible
  
  

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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