Regional Expert Activation Manager West

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Title

Line Manager Job Title

Region Activation Manager

Regional Expert Sales Manager

Job Purpose

To ensure regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.

Drive digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc. Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies.

Moreover, a ZESM Activation, will be responsible to support all planning and executing of regional expert marketing plans and initiatives as decided.

Key Responsibilities

The role has the following key deliverables:

Execution Excellence:

Drive regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.

Own brand wise expert Activation NFRS budget for the region, track spends and drive accountability for key regional NFRS inputs.

Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc.

Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies.

Deliver expert detailed portfolio topline & build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs

Build operating rhythm around entire core commercial cycle – deliver FC accuracy at region level within agreed limits for expert detailed brands

Ensure seamless adoption of Power BI dasboards, Veeva for analytics to track ROI for expert activation spends, activity wise.

Partner with SFE team for monthly/quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI

Strategic Thinking: Building our brand love with customers & consumers through best-in-class visibility & impactful activations across relevant environments like in-clinics, in-hospitals and pharmacies. Stakeholder Management: Work with HO Expert marketing teams, Regional Expert and GT sales team to deliver the required objectives on growth, activations, visibility and expert KPIs like Rxbers, Rx share, BRMO Capability Building: Work with HO expert team, training teams & expert RLT to build region reps capability & develop talent pipeline for better succession planning.

Breadth/Scope of Accountability

Number of Direct Reports

Number of Indirect Reports

0

0

Knowledge/Education Required

Minimum Level of Education Required

Area of Specialization

Why is it required?

MBA – General Management / Business Management. Strong Interpersonal & Analytical skills. Good presentation and communication skills. Proficient in Excel & PowerPoint tools.

Able to multi-task in a fast-paced environment.

Marketing, Sales

The incumbent would be required to plan yearly business, provide long term forecast, manage spends and ensure

ROI. Also required is ability to make decisions based on cutting edge analytics and tools to keep the business in course.

Ability to make decisions based on analytics and tools to keep the business in course.

Previous Experience Required Why is it required?

• 6+ years of which at least 2 years will be as a first line sales manager in consumer/pharma industry. It would be preferred if the incumbent is handling similar role.
  
  
  

This is minimum level of experience will be required to be able to provide leadership and guidance to the Sales in the territory.

List below any licenses, certificates, registrations, or any relevant job skill or abilities not covered in Educational Background or Job-Related Experience sections above that are required for the job.

MBA from a Premier B School

Job Posting End Date

2026-01-24

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

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