Regional Director For International Student Recruitment

About Global University Systems (GUS)

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

About The Role

The Regional Director, Student Recruitment role represents an unparalleled opportunity to make a significant and lasting impact in a high growth business. The Regional Director will bring strategic vision, focus and innovation to enable future growth in a competitive market.

This is a key role working on the creation, implementation and delivery of International Student Recruitment Strategy, with a particular and immediate focus managing and developing regional based team to lead on the establishment and cultivation of B2B agency partnerships, leading schools, governments and other channels for the recruitment of international students.

The post holder is responsible for developing and executing activities to achieve international student recruitment targets, developing existing and future international target markets and ensuring a smooth and effective integration with the respective institution.

The successful candidate will be based ideally in their home country and must have experience working in and managing small, high performing teams in a fast-moving environment, and will be able to communicate with our stakeholders with tact and diplomacy.

Key Responsibilities

The Regional Director will:

• Work on the strategy and vision regarding international student recruitment into integrated deliverable operational plans; monitoring and evaluating performance against agreed targets and timely reporting of progress of results and outcomes for International Student Recruitment and business development.
• Creating and leading recruitment activity to generate business and identify new recruitment markets and channels, ensuring continual development of new business and sustainability of existing channels.
• Recruitment, co-ordination and monitoring of a network of agents and other channels to support international recruitment activity.
• Build, manage and develop a regional team to help deliverables.
• Co-ordinate recruitment activities, including attendance at fairs and events through the development and execution of an integrated plan with associated targets and KPIs.
• Critically assess and evaluate recruitment activity in respect of its value for money and investment returns, making changes and improvements as necessary.
• Identify emerging risks to recruitment targets and formulate plans to mitigate risks by managing across the breadth of relevant international recruitment activity.
• Undertake analysis of data relating to agreed Key Performance Indicators, ensuring that there is appropriate and accurate information available to all those who need it.
• Play a role in confronting particular issues as they arise, (whether opportunities or risks)
• Lead, motivate, develop and inspire the International Recruitment and Business Development team, structure their activity and performance to deliver results in line with operational and project budgets, providing clear objectives and managing performance against these.
• Develop ways of attracting good people to work within the department and to develop and retain talent within it. Ensure that appropriate performance management and succession planning is in place so that the team remains agile and innovative.
• Other duties, as required from time to time in line with the seniority and scope of this role.
• Work with key stakeholders across the region to improve the evidence base for growth including developing the knowledge base on regulatory, legislative and operational landscapes. This includes identifying opportunities for policy change and new partnerships.
• Be a credible voice of authority on global private education, and develop knowledge in these areas, including being a source of advice and support to BDMs on their planning and activities.
• Develop, manage and maintain a network of overseas institutions and agencies to establish effective recruitment pipeline development and referral channels.
  
  

Experience & Skills

• Takes a consultative sales approach, always aiming for ‘win-win’ outcomes that best benefit the company, students’ interests and other stakeholders
• A general understanding of market trends in education- private and public sectors- and international student recruitment
• A positive and determined approach to researching and analyzing new business opportunities
• Combination of experience working directly for a university, language school and school/college network with a focus exclusively on student recruitment.
• Excellent organizational and time management skills including ability to cope with competing demands and to prioritize tasks
• Developing and creating business plans to enable market entry
• Strong client management skills
• Analytical and problem-solving abilities
• Ability to use own initiative and pay close attention to detail
• Achieving or surmounting revenue targets
• Confident in dealing with various levels of seniority
• Strong communication skills in all forms, including written, oral, email, telephone, and presentations
• Capable of working independently, and having responsibility as an individual
• Experience building student recruitment pipeline.
• Strong B2B and B2C experience with agents.
• Leading teams based across the region
• Salesforce implementation and leadership
  
  

The post holder will be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

There will be a need to undertake extensive business travel.

Over time the nature of the job may change. Consequently, GUS will expect to revise this job description from time to time and will consult with the job holder at the appropriate time.

Other Information

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

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