Job Description

Purpose of the Role

Own the design, evolution, and performance of Savings Account propositions across affluent customer segments.

Responsibilities

Proposition Strategy

  • Develop and evolve savings account propositions for key customer segments.
  • Define product features, benefits, pricing, and positioning.
  • Identify unmet customer needs and translate them into product enhancements.

Customer & Market Insights

  • Conduct competitive benchmarking.
  • Drive customer research and insight generation.
  • Monitor customer trends and changing banking behaviors.

Segment Performance

  • Recommend proposition improvements based on customer and business performance.

Stakeholder Management

  • Partner with Distribution, Marketing, Analytics, and Digital teams to execute segment strategies.

Success Measures

  • Segment acquisition growth
  • Average balances
  • Segment profitability
  • Market competitiveness
  • Customer satisfaction/NPS

Qualifications

Skills Required

  • Strategic thinking
  • Customer-centricity
  • Proposition development
  • Commercial acumen
  • Market research
  • Influencing and communication

Ideal Mindset

"How do we become the preferred bank for this customer segment?"


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: India City: Mumbai ,Maharashtra
Company Website: http://www.kotak.com Job Function: Product Management
Company Industry/
Sector:
Banking

What We Offer


About the Company

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