Performance Marketing Manager

About The Role

We are looking for a Performance Marketing Manager who can drive digital growth through data-driven strategies, effective campaign execution, and strong client relationships.

At Social Pill, you'll take ownership of paid media campaigns across platforms like Meta Ads and Google Ads, working closely with clients and internal creative teams to deliver measurable business results. From understanding client objectives and building campaign strategies to analysing performance and presenting insights, you'll play a key role in driving results for our diverse portfolio of brands.

Key Responsibilities

Campaign Strategy & Management

• Plan, execute, and manage paid media campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Manage campaign budgets, audience targeting, bidding strategies, and continuous optimisation to achieve campaign objectives.
• Take ownership of campaign performance, ensuring timely execution and alignment with client goals.
  
  

• Monitor and analyse key performance metrics, including CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and ROI.
• Conduct A/B testing across creatives, audiences, ad copy, and placements to improve campaign effectiveness.
• Identify performance gaps, derive actionable insights, and implement strategies to improve campaign results.
  
  

• Act as the primary point of contact for assigned clients, understanding their business objectives, marketing requirements, and campaign expectations.
• Present campaign strategies, performance reports, insights, and recommendations while managing client feedback and expectations.
• Build strong client relationships through proactive communication, regular updates, and effective coordination.
  
  

• Conduct audience, competitor, keyword, and market research to identify growth opportunities.
• Collaborate with creative, content, and account teams to develop performance-led campaigns and ad creatives.
• Stay updated with advertising trends, platform updates, and emerging marketing practices to bring fresh ideas to campaigns.
  
  

• Prepare and present regular campaign performance reports, dashboards, and actionable recommendations.
• Maintain campaign trackers, budgets, and performance records while managing multiple client accounts.
• Work closely with internal teams to ensure smooth execution, timely deliverables, and alignment with client expectations.
  
  

• 2–4 years of experience in performance marketing or paid media, preferably in a digital marketing agency.
• Hands-on expertise in Meta Ads Manager and Google Ads.
• Strong understanding of campaign strategy, audience targeting, bidding, budget management, and optimisation.
• Ability to analyse campaign data and translate insights into actionable business recommendations.
• Good understanding of performance metrics, including CTR, CPC, CPM, CPL, CPA, ROAS, and ROI.
• Experience in client coordination, campaign presentations, and managing client expectations.
• Proficiency in Excel/Google Sheets and performance reporting tools.
• Strong communication, presentation, analytical, and problem-solving skills.
• Ability to manage multiple campaigns and work independently in a fast-paced agency environment.