Performance Marketing Manager Media Buyer

Position Overview

We’re looking for a performance-driven marketer who can own paid ads end-to-end, especially on Meta, and support across other channels. This role is focused on driving real outcomes — not just running campaigns.

Top AI-based Recruitment Platform

Meta Ads (Facebook/Instagram) campaign management & optimizationPerformance marketing & paid acquisition strategyData analysis & decision-makingFunnel analysisTracking setupA/B testing & experimentationBudget allocation & scaling strategiesBasic Conversion Rate Optimization (CRO)Working knowledge of Google Ads / LinkedIn Ads

1. Manage and optimise paid campaigns across:
2. Meta Ads (primary)
3. Google Ads & LinkedIn Ads (secondary)
4. Drive performance on CPL / CPQB / conversion rates
5. Take daily optimisation decisions:
6. Pause underperforming ads
7. Scale winning ads
8. Reallocate budgets efficiently
9. Monitor funnel performance (click → lead → conversion) and flag issues
10. Ensure tracking (pixel, events, UTMs) is accurate
11. Work closely with the Creative Strategist to:
12. Translate performance insights into creative hypotheses
13. Guide testing priorities (hooks, angles, formats)
14. Identify what to scale, iterate, or stop based on data

• 3–5 years of hands-on experience in performance marketing / paid ads
• Strong expertise in Meta Ads (must-have)
• Working knowledge of Google Ads and/or LinkedIn Ads
• Ability to analyse data and take quick, independent decisions
• Good understanding of funnel performance and basic CRO
• Strong sense of what works creatively (even if not creating ads)
• Desire to learn and scale across new platforms
• Comfortable in a fast-paced, performance-driven environment

• Meta Ads Manager 
• Google Ads and LinkedIn Ads platforms
• Meta Pixel and conversion tracking
• UTM tracking and campaign attribution
• Google Analytics GA4 
• A/B testing and  experimentation
• Excel or Google Sheets for data analysis and reporting

Role - Remote

Salary Budget - 6-7 LPA