Merchandiser

Jd

About the job

• Market Research & Merchandising
• Yearly planning & execution of PD (monthly nos based on categories)
• Conduct Pre-research for any client (need basis) to understand the scope of jewellery market, latest trends in fashion and jewellery, competition in the location, etc.
• Conduct primary and secondary market research to understand the market, customer and competition’s running product type, key promotions, price points, quality standards, innovations, Technologies / techniques used
• Conduct research by Participating in exhibitions, store visits, seminars, training sessions to generate insights to grow the capability kit
• Attend Shows and gather feedback for the products, designs, concepts etc
• Liasoning with the clients to create that comfort and a win win solution for both leading to a long term relationship with facts and research.
• Connect with the customers & explore new opportunities - Collections
• Create a standardized document comprising of – price points for basic regular categories, company’s strengths lies in which category, etc
• Undertake Project Specific Research like, Specific occasion, upcoming/ ongoing trends, as per the diamond availability, etc
• Ensure the finalised Strategy is shared with the PD department
• Curation of Product/Product Development and R&D