Marketing Planning Manager - Metabolics

Main Purpose of the Role

• Responsible for developing various programs and their execution. Set pricing to meet revenue and profitability goals.
  
  

• Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for Abbott
• Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
• Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
• Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
• Formulation and execution of customer centric and insight driven marketing strategy : - Deliver innovative promotional mix on differentiated platform to enhance customer experience - - Developing Communication strategy for the customers : doctors, consumers, distributors, retailers, Field Force
• Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio
• Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio
• Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
• Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.
• Develop and ensure implementation Brand Plans post approval from all key stakeholders
• Drive global, regional interaction and other cross functional teams where applicable
• Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments