Marketing Automation And Operations Specialist

About Us

ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually—ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

We’re not just evolving—we’re accelerating. By continuing to enhance our solution offerings and expand our market reach, we’re entering one of the most exciting phases in our company’s growth. This is the moment to join us.

The Opportunity

We are seeking a hands-on and technically adept Marketing Automation & Operations Specialist to drive the execution, efficiency, and impact of our digital outreach to existing and potential vendors. This role is pivotal in restoring structure and consistency to our marketing engine by managing end-to-end email campaign delivery, vendor relationships, and performance reporting.

With a balanced mix of platform expertise, campaign ownership, and stakeholder management, you will ensure seamless execution of targeted email marketing campaigns that directly support sales performance, revenue growth, and customer engagement. This position is ideal for someone who thrives in a fast-paced, high-impact environment and is motivated by the opportunity to both execute and innovate.

What You'll Do

• Build, launch, and manage email marketing campaigns using Marketo and HubSpot.
• Automate workflows, nurture streams, and list management for large-scale databases.
• Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery.
• Partner with stakeholders to translate business objectives into campaign strategies.
• Act as the primary liaison with external vendors and internal teams (sales, operations, content).
• Ensure deliverables are met on time, communicate proactively, and manage dependencies across functions.
• Design and implement reporting frameworks to measure campaign effectiveness and ROI.
• Monitor performance metrics (open rates, conversion rates, pipeline contribution, revenue impact).
• Translate insights into actionable recommendations to optimize future campaigns.
  
  

• 3+ years of hands-on experience with Marketo and/or HubSpot (certification preferred).
• Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows.
• Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams.
• Strong reporting and analytics skills; ability to translate data into actionable strategies.
  
  

• Experience in B2B media, marketing events, or technology-driven organizations.
• Demonstrated ability to manage large volumes of data and campaigns simultaneously.
• Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment.
• Proficiency in HTML/CSS for email customization and troubleshooting.
  
  

• Own end-to-end campaigns with visibility and accountability for impact.
• Be empowered to ideate, innovate, and improve processes instead of just executing pre-set tasks.
• Work in a culture that values continuous learning, cross-functional collaboration, and individual contributions.
• Directly impact ISMG’s growth goals by fueling the efficiency and scalability of our marketing-to-sales pipeline.