Job Description

Job Requirements

About the Role

The Manager – Merchant Alliance & Partnerships is responsible for identifying and executing merchant offer partnerships to drive credit card spends. The role involves developing a marketing calendar, creating tactical offers, and managing campaigns across categories such as Travel, Consumer Durables, and E-commerce. The incumbent will also manage partner relationships, negotiate brand visibility, and ensure end-to-end implementation of promotions.

Key Responsibilities

Primary Responsibilities

  • Identify & execute prospective Merchant EMI offer partnership to drive spends
  • Develop a marketing calendar of Cards EMI offers on yearly basis
  • Create and develop tactical offers for the portfolio in partnership with key merchants
  • Devise a structured approach of networking and negotiation skills with due diligence to ensure closure
  • Create merchant EMI offers Credit Card portfolio across categories like Travel, Consumer Durables, E-com etc
  • Campaign Management-ability to negotiate brand visibility and cost for both ATL and BTL campaigns along with the partner
  • Evaluate & drive promotional plans to ensure that they are consistent with product line and partnership’s strategic objective
  • E2E implementation of the Credit card promotions with the partners
  • End to End Partner management and engagement
  • Campaign fulfilment

Secondary Responsibilities

Evaluate and drive promotional plans to ensure alignment with product line and partnership strategic objectives.

Ensure end-to-end implementation of credit card promotions with partners.

Manage and engage partners throughout the campaign lifecycle.

Oversee campaign fulfillment and address any disputes.

What We Are Looking For

Skills and Attributes

Positive and collaborative attitude.

Prolific communicator with strong interpersonal skills.

Ambitious team player capable of executing partner requests in time-sensitive situations.

Strong negotiation and networking skills.

Ability to measure ROI from partnerships and specific merchant offers.

Education

Graduation: Any Graduate

Post Graduation: MBA in relevant field

Experience

At least 4 years of relevant experience in merchant alliances, partnerships, and campaign management.


Job Details

Role Level: Not Applicable Work Type: Full-Time
Country: India City: Mumbai ,Maharashtra
Company Website: http://www.idfcfirstbank.com/ Job Function: Business Development
Company Industry/
Sector:
Banking

What We Offer


About the Company

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