Manager - Branded Content

Job Title: Manager – Branded Content

Location: Mumbai

Company: Ethinos

Employment Type: Full-Time

Experience: 5+ years

About Us

Ethinos is a leading digital marketing agency with a strong presence in India

and Australia. We specialize in crafting performance-driven, omnichannel

campaigns across influencer marketing, social media, SEO, paid media,

programmatic ads, automation, and web development. We blend data,

creativity, and AI to deliver intelligent solutions that drive business outcomes.

Website: www.ethinos.com

Role Overview

We are looking for a skilled and experienced Manager – Branded Content to lead

our B2B content efforts. This role involves developing content strategies, managing

content creation, and ensuring consistent brand messaging across all formats. If you

have a flair for writing, a strategic mindset, and a solid background in business

writing, we’d love to hear from you.

Key Responsibilities

 Develop and execute a strong B2B content strategy aligned with business

goals

 Plan and manage the content calendar, ensuring timely delivery across

formats

 Collaborate with marketing, client, and internal teams to produce high-quality

content

 Maintain brand voice and ensure consistency across all materials

 Write and edit long-form content such as whitepapers, brochures, and landing

pages

 Lead and manage a content team, providing guidance and support

 Oversee social media content and contribute to thought leadership initiatives

 Manage multiple projects simultaneously with strong attention to detail

Skills & Qualifications

 Excellent writing, editing, and proofreading skills

 Proven experience in B2B content strategy and business writing (minimum 5

years)

 Strong project management and multitasking abilities

 Effective communication and leadership skills

 Experience with various content formats including digital, print, and web

 Proficiency in MS Word, Excel, PowerPoint

 Good presentation and time management skills

 Adaptable and able to thrive in a fast-paced environment