Lead Generation

Company Description Dust Value is a marketing solutions company that delivers innovative cross-channel strategies for global organizations across diverse industries. The team focuses on building seamless sales and marketing ecosystems that drive measurable business outcomes and scalable growth. Guided by an agile, outcomes-based approach, Dust Value integrates creativity, technology, and data to maximize the impact of client brands. The company partners with well-known organizations such as Dell Technologies, IBM, Ingram, Godrej Properties, and other leading brands. Applicants can expect to join a team committed to business excellence in a fast-evolving marketing landscape.

Generate qualified B2B leads for IT services, software solutions, cloud,

cybersecurity, data, and digital transformation offerings

Conduct outbound prospecting via cold calls, emails, LinkedIn outreach, and

database mining

Identify and engage C-level executives, IT Heads, CIOs, CTOs, and decision-makers

Qualify leads based on BANT (Budget, Authority, Need, Timeline) or similarframeworks

Understand client pain points related to IT infrastructure, cloud costs, security,

scalability, and automation

Schedule qualified meetings/demos for the sales and solution consulting teams

Maintain accurate lead records and activity logs in CRM systems

Work closely with marketing teams on campaign follow-ups (webinars, events, ads,emailers)

Achieve monthly targets for qualified leads, meetings booked, and pipeline contribution