Growth Analyst

About Us

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified. A 10 year vintage rock solid SaaS play growing near-profitably on the back of great product and service experience. Offers a single dashboard solution to consumer companies to unify and analyse their customer data, engage with customers across multiple channels and personalise every message including in-line content on the web / mobile apps. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.

One of the hottest global SaaS companies, weve been recognized by G2 as a Marketing Automation Leader in Asia 2021. A battle hardened team, accessible founders and a resilient culture of sustainable growth with no shortcuts. A somewhat uncommon, in-the-ring view of building a company to last.

Learn more about us at www.webengage.com

About The Role

The Growth Analyst owns the customer operations once onboarding is complete. Leads internal cross-team meetings, ensures continuity between all cross-functional teams to meet objectives, and provides weekly status reports. The goal of this role is to increase product adoption, set up various campaigns, manage client sentiment, coordinate with support, onboarding and product team for challenges and train customers on the product features.

Responsibilities

• To be a Power user of WebEngage and help clients execute their vision on high-quality automated and personalized user engagement.
• Translating business use cases to WebEngage-based solutions in customer engagement.
• Introduction to Data Models to serve use cases in the client business.
• Implementing Basic and Advanced Use Cases - setting up funnels, cohorts, journeys and one-time campaigns.
• Handling Catalogs and Recommendations.
• Implementing Web Personalization and App Personalization use cases.
• Anatomy of personalized communication.
• Setting up Journeys / Paths / Funnels / Cohorts.
• Setting up Data Imports / Exports.
• Configuring Relay Based campaigns.
  
  

Requirements

• Comfortable holding others accountable to tasks and deadlines
• Meets and adheres to Service Level Agreement standards on a consistent basis
• Skilled negotiator, who acts as a cross-team liaison
• Communicates technical issues to a non-technical audience and fosters collaboration with Engineering, Product, Sales, Tech, and Customer Success
• Excellent verbal and written communication skills with a good documentation understanding.
• Thrives in a problem-solving environment
• Strong Orientation to Numbers
• Attention to Details
• Checklist based Methodical approach to ensure error-free execution
• Basic Familiarity with Marketing Concepts is desirable
• Demonstrated hunger and ability to learn
• Bachelorʼs degree in IT/Computer Science compulsory.
• Willingness and ability to learn basic HTML and Integration concepts Growth Analyst
• Experience in Digital Marketing products, implementing and integrating technical programs for non-technical users. This includes clearly explaining processes and concepts.
  
  

Life At WebEngage

• We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
• A highly inclusive work culture that promotes a relaxed, creative and productive environment.
• Practice autonomy, open communication, and growth opportunities, while maintaining a perfect work-life balance
  
  

Perks & Benefits

• Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers !)
• Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)
  
  

Explore More Here

https://youtu.be/Y0HjfyMjUpg

https://www.linkedin.com/company/webengage

https://twitter.com/WebEngage?s=09

Do you think you fit the bill? Come along, letʼs redefine the future of Marketing Automation!

WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.

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