GM - Category Lead - Financial Services And Payments

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

Were proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VILs goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Category Lead – Financial services and payments

Job Level / Designation

General Manager / Band M3

Function / Department

Digital – Partnerships & Growth

Location

Corporate Office, Mumbai

Context for the new role

One of the strategic focus for VIL is to take meaningful proposition to our captive audience and offer them propositions that enables them to thrive. To this effect, we are building a line of business Vi Finance to offer Financial services & payments proposition. This will work under a partnership model, wherein we will bring in credible players in the space of lending and investments to offer Personal loan, Credit cards, Fixed deposits etc. to our customers.

Given this is a priority, there is a need to get a techno commercial individual leading this agenda for us.

Proposal

We propose to bring on board a category lead for managing the financial services & payments business.

The primary responsibility of this individual would be to manage and scale this business for us. This would mean that the incumbent will have to recruit partners across every category, evolve the user experience, drive the GTM, keep sharing market insights with the leadership, recommend a future roadmap and grow the portfolio as per annual operational plan.

The key metric that this role is expected to deliver is – incremental revenue, scale adoption and keep pace with best in class Apps competing in this space.

Job Purpose

Own & drive Vi finance & payments portfolio. Create right experience as per the needs of the customer and deliver incremental revenue for the organization as per the business plan.

Key Result Areas / Accountabilities

Product and Growth

• Own the end-to-end vision and roadmap for Vi finance category, i.e. Personal loans, Credit cards, Fixed deposits etc.
• Lead "Zero to One" initiatives to conceptualize and launch new products in the category, ensuring successful Go-to-Market (GTM) execution.
• Utilize analytics-driven decision-making, customer segmentation, and funnel improvement strategies to scale user adoption, transactions and disbursements
• Take full ownership of driving significant revenue growth and GMV expansion across payment and Other mobile recharge categories.
• Develop and implement sales strategies across digital and physical retail touchpoints.
• Drive Utility Payments like Electricity, Gas bills, Credit card bill payments, Fastag recharges, other mobile operator recharges etc.
  
  
  

New Partnerships & Business Development

Drive strategic partnerships with credible players in Financial services & Payments ecosystem. On-board partners, facilitate product teams to create compelling offers, facilitate GTM execution, drive & deliver incremental revenue through the agenda.

Other Tasks

• Drive the delivery of platform and journeys as per the blue-print
• Run performance campaigns and drive adoption
• Work with the technology teams to create and operate the Financial services offering
• Work with the Digital Team to set-up consumer journeys, points of ingress from various customer journeys across digital channels – Own digital assets, Partners ecosystem, etc (wherever applicable)
• Manage key stakeholders at various levels and lead large CFTs to deliver desirable outcomes
• Create & drive the GTM for financial services & payments portfolio - comms elements, outreach through various channels, integration with CVM, social connect.
• Work with the prepaid & postpaid product & CVM teams to identify opportunities for embedding with core products / journeys / campaigns
• Manage top & bottom of the funnel – drive traffic, improve conversions. Work with partners to create exclusive offers
• Monitor performance, take necessary course correction, deliver on the target revenue, manage NPS
  
  
  

Key Performance Indicators

• Financial services & payments: Customer base, transactions & revenue
  
  
  

Core Competencies, Knowledge, Experience

Deep understanding of consumer behaviour, Performance campaigns, Funnel management, Analytical & Creative Thinking, Stakeholder management & leading large CFT, strong ability to drive Negotiation, Persuasive, Nurturing professional relationships, Industry/market knowledge and expertise, Expert in marketing communications, Nimble, Broad Perspective.

Adequate experience in Financial services & payments sector / Digital marketing,

Must Have Technical / Professional Qualifications

MBA preferred

Years Of Experience

07-12 years

Industries to look from

Financial services, Fintech, Banks

Ideal Organizations to look from

Paytm, PhonePe, Gpay, TataNeu, Airtel Finance etc.

Team Size

Individual contributor

Business Size

INR 100 Cr+ revenue

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership

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