Job Description

Job Purpose

The Fashion Writer will be responsible for the creation and production of short and long-form fashion content for the publications website and other digital platforms. This includes commissioning and writing articles, managing freelancers, and ensuring all content meets the publications standards of quality and accuracy.

Key Responsibilities

  • Develop and execute the editorial strategy for the Style section in collaboration with the Fashion Editor, covering fashion, accessories, jewellery, watches, and weddings.
  • Research, commission, write, and edit high-quality fashion content for digital platforms.
  • Generate and pitch original story ideas during editorial meetings.
  • Produce a diverse range of content including designer interviews, trend features, cultural commentary, shopping listicles, and market stories.
  • Contribute regularly to The Nods weekly Salon newsletter.
  • Upload and manage content through the CMS.
  • Collaborate with art and photo teams on image research, story presentation, and social media packaging.
  • Identify emerging designers, labels, and fashion trends ahead of the mainstream market.
  • Build and maintain relationships with designers, stylists, brand PR teams, and industry stakeholders.
  • Represent the publication at fashion weeks, launches, and industry events.
  • Support the conceptualization and execution of editorial IPs, including video formats and events.

Primary KPIs

  • Number of high-quality articles published per month.
  • Timely delivery and publishing of assigned content.
  • Content engagement metrics.
  • Accuracy and editorial quality of published content.
  • Number of exclusive stories, interviews, and trend reports generated.

Functional Competencies

  • Strong fashion journalism and editorial writing skills.
  • Excellent research, interviewing, and storytelling capabilities.
  • Deep understanding of fashion, luxury, lifestyle, and cultural trends.
  • Knowledge of digital publishing platforms and CMS tools.
  • Content planning and editorial calendar management.
  • Social media content awareness and audience engagement strategies.

Behavioral Competencies

  • Creativity and strong editorial judgment.
  • Curiosity and trend-spotting ability.
  • Strong communication and interpersonal skills.
  • Attention to detail and commitment to accuracy.
  • Collaboration and teamwork.
  • Initiative and proactive problem-solving.
  • Ownership and accountability for deliverables.


Job Details

Role Level: Associate Work Type: Full-Time
Country: India City: Mumbai
Company Website: http://www.relianceretail.com Job Function: Content Writing & Copywriting
Company Industry/
Sector:
Retail

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