Digital Acquisition Manager

Job Requirements

About the Role

We are seeking a dynamic and strategic leader to join the Digital Acquisition squad within the New Age Platform function. As a Digital Acquisition Manager, you will play a pivotal role in driving the growth of the bank’s digital businesses. This role involves defining digital-first product propositions, acquiring customers through innovative digital marketing strategies, and continuously optimizing customer journeys to enhance conversion and reduce acquisition costs.

Key Responsibilities

• Plan, manage, and optimize digital campaigns across channels
• Analyze performance using digital metrics and equations (ROI, ROAS, CPA, CTR, conversion rates, etc.).
• Use CleverTap for user segmentation, campaign analysis, cohort tracking, and lifecycle optimization.
• Analyze large datasets and convert insights into actionable strategies.
• Create clear and impactful presentations for internal teams and senior stakeholders.
• Build and maintain dashboards and performance reports.
• Work closely with cross-functional teams including marketing, product, data, and tech.
• Ensure data accuracy and consistency across all reports and analyses.
  
  

• Graduate in any discipline from a recognized institution.
  
  

• Minimum of 2–5 years of experience in digital marketing or digital management roles.
  
  

• Experience with CRM, marketing automation, or customer engagement platforms.
• Familiarity with BI and data visualization tools.
• Understanding of full-funnel analysis.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong understanding of digital metrics, equations, and performance analytics.
• Hands-on experience with CleverTap/Adobe.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Microsoft Excel (pivot tables, formulas, VLOOKUP/XLOOKUP, data analysis).
• Excellent presentation and data storytelling skills.
• Strong verbal and written communication skills.
• Experience with analytics tools and reporting platforms.