D2C Growth Marketer

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: D2C Growth Marketer

Location: Mumbai, India

About the role:

The primary purpose of this role is to lead and own the Direct-to-Consumer (D2C) website platform to drive brand growth. This includes end-to-end responsibility for the platform-

from crafting the go-to-market (GTM) strategy and optimizing the D2C website experience, to developing merchandising and product strategies, launch playbooks, and creative direction for both on-platform and off-platform advertising.

What you will be doing:

Creative Analysis:

• Lead website growth initiatives - Build, monitor and improve D2C platform metrics and strategize enhancement initiatives.
• Closely working with the agencies to drive optimization and monitor goals.
• Identify optimization opportunities and build web solutions to improve overall consumer experience, automation.
• Work closely with the brand team, tech teams and other stakeholders in the value chain on all aspects related to D2C growth.
• Strategize promotion calendar on D2C, working closely with Brand teams and ensure timely execution of promos, offers and tactical growth levers.
• Unlock organic growth for website with on-page & off-page SEO. Implement Growth hacking across website funnels to improve KPIs.
• Drive mandates for new tech implementations like GenAI, automating consumer experience.
  
  

What you need to be great in this role:

• Work Exp – 2-4 years, hands on experience in online product management, digital marketing, online merchandizing and website operations with an Ecom brand.
• Understanding of UI/UX enhancements and new features development on D2C platforms. Long term planning for platform enhancements, new partner integrations.
• Detailed Understanding of all advertising platforms: Primarily Meta & YouTube Ads
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
  
  

Req ID: 15667

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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