Custom Software Engineering Consultant

Skill required: Marketing Operations - Campaign Management

Designation: Custom Software Engineering Consultant

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

• Eloqua Expertise: In-depth knowledge of Eloqua functionalities, landing pages and knowledge of SQL, JavaScript.
• Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.
• Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.
• Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.
• Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.
• Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.
• Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.
• HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.
• Digital Marketing: Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives.
• UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets. Roles and Responsibilities: Campaign Review:
• Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements. Quality Assurance Testing:
• Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components. Data Validation:
• Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience. Journey Testing:
• Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage. Compliance and Best Practices:
• Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws. Campaign Optimization:
• Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates. A/B Testing:
• Support A/B testing efforts by setting up and validating test campaigns, analyzing results. Documentation:
• Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions. Collaboration:
• Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.
• Collaborate with development team to ensure that creative build align with the campaign objectives and data build. Continuous Improvement:
• Stay updated with the latest Elqoua and CDP features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness. Work Orchestration and Data hygiene:
• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.