CRM Manager

Job Title: CRM Manager

About the Role

Truemeds is looking for a CRM Manager to own day-to-day CRM operations across the customer lifecycle — acquisition follow-through, engagement, retention, and win-back. This is a hands-on role for someone who is equally comfortable building campaigns and digging into data to prove what's working. You'll lead a small team, so some people-management experience is expected alongside strong individual execution.

What You'll Do

• Own end-to-end CRM operations across channels — push, email, SMS, WhatsApp, RCS — including campaign build, QA, scheduling, and performance tracking.
• Design and execute lifecycle journeys (onboarding, engagement, chronic/repeat-purchase cohorts, churn/win-back) using CleverTap.
• Lead a small team (1+ years of team-lead experience required) — reviewing work, unblocking execution, and building team capability.
• Partner with Retention/Growth leadership on cohort strategy, segmentation logic, and experiment design (A/B tests, holdout groups).
• Use Mixpanel/GA and CleverTap dashboards to track funnel health, campaign performance, and cohort behavior; translate findings into actionable recommendations.
• Work with data/analytics teams (SQL/Metabase or equivalent) to pull, validate, and interpret data independently rather than relying solely on dashboards.
• Maintain CRM hygiene — data quality, unmapped profiles, frequency capping, and governance across channels.
• Present campaign and cohort performance to leadership in a clear, structured format.

What We're Looking For

• 4–6 years of hands-on CRM/lifecycle marketing experience, ideally in e-commerce, healthtech, or a high-frequency-transaction consumer business.
• At least 1 year of experience leading or mentoring a team.
• Strong, demonstrable hands-on experience with CleverTap (or equivalent CRM/engagement platform).
• Working proficiency with Mixpanel and/or GA for funnel and behavioral analysis.
• Genuinely data-oriented — comfortable with data-crunching tools (Excel/Sheets at an advanced level; SQL or Metabase experience is a strong plus) and confident drawing conclusions from cohort-level data rather than just campaign-level metrics.
• Experience designing and reading A/B tests, holdout cohorts, and basic experiment design.
• Strong written communication — able to convert data into a clear narrative for leadership.
• Bonus: exposure to WhatsApp/RCS as CRM channels, or experience in subscription/chronic-repeat business models.

What Success Looks Like (First 6 Months)

• Owns CRM calendar and campaign execution with minimal oversight.
• Demonstrates independent data pulls/analysis (not just consuming pre-built dashboards) to justify campaign or cohort decisions.
• Runs at least one structured experiment (holdout/A-B) end-to-end with a documented readout.
• Shows early signs of team leadership — delegation, review quality, unblocking others.