Creative Director - Copy

Creative Director - Copy (Digital Heavy)

Job Description:

Role summary:

Designation: Creative Director - Copy (Digital Heavy)

Sub business: Dentsu Creative Isobar

Total experience in Copywriter needed: 10-14 Years

Location: Mumbai

Responsibilities

The purpose of this role is to conceptualize and realize ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the Executive Creative Director.