CPW Analyst I Consumer Insights

Position Title

CPW Analyst I, Consumer Insights

Function/Group

Consumer & Market Insights (CMI)

Location

Mumbai

Shift Timing

11 am to 8 pm

Role Reports to

Manager

Remote/Hybrid/in-Office

Hybrid

About General Mills

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

Job Overview

Function Overview

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects,

curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CMI ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.

We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CMI Mumbai is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams,

and all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle). We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

For more details about General Mills please visit this Link

Key Accountabilities

Project management and execution

• Accountable for end-to-end project management
• Develop proficiency in using DIY research platforms like Qualtrics, Dynata, QualSights, Synthesio etc.
• Responsible for questionnaire designing and survey programming on DIY platform
• Synthesize data and analysis into impactful, action-orientated reports for internal stakeholders
• Ensuring each project is delivered on time with high accuracy
• Creating a story out of the insights using compelling narratives, visuals, and data-driven evidence
  
  

Vendor management

• Partner with external research agencies to drive high quality and actionable deliverables
  
  

Stakeholder management

• Understanding stakeholder requirements and suggesting appropriate research methods based on business requirement
• Effectively managing conversations with stakeholders with minimum supervision
• Communicate key findings and present actionable recommendations to stakeholders and leadership team
  
  

Minimum Qualifications

• 3 years (4-5 years preferred) of relevant market research experience including client management, questionnaire design, data analysis and reporting
• Master’s degree or MBA with specialization in Marketing or Market research
• Must have strong written and verbal communication skills to effectively interact with stakeholders and team members
• Strong knowledge of quantitative research methods like Concept test, product test, brand tracking, Ad testing etc.
• Strong Data interpretation skills
• Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together
  
  

Preferred Qualifications

• Experience working with cross-functional teams
• Possess strong time management, teamwork, and analytical skills
• Experience in using third party research platforms like Qualtrics/ Dynata etc.
  
  

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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