Campaign Operations_Digital Banking Kotak 811_0434_1419_1101004

Role - Campaign Operations Location – Mumbai The Campaign Operations will be responsible for planning, executing, monitoring, and optimizing customer campaigns across multiple channels. The role focuses on ensuring seamless campaign delivery, audience targeting, performance tracking, and stakeholder coordination to drive customer acquisition, engagement, cross sell, and retention initiatives. Key Responsibilities • Manage end-to-end campaign execution across channels such as Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Digital Media. • Collaborate with Product, Business, Analytics, Technology, and Marketing teams to understand campaign objectives and requirements. • Create campaign calendars and ensure timely deployment of campaigns. • Define target audience segments using customer data and business rules. • Ensure campaign quality through testing, validation, and compliance checks before launch. • Monitor campaign performance and provide insights on key metrics including delivery, open rates, click through rates, conversions, and ROI. • Analyze customer behavior and recommend optimization strategies for improved campaign effectiveness. • Coordinate with data, technology, and external vendor teams for campaign execution and troubleshooting. • Maintain campaign documentation, process adherence, and governance standards. • Support automation initiatives and implementation of marketing technology platforms. Required Qualifications • Bachelors degree in Marketing, Business Administration, Engineering, Statistics, or related field. • 1-3 years of experience in Campaign Operations, CRM Marketing, Marketing Automation, Digital Marketing Operations, or Customer Lifecycle Management. • Experience working with campaign management platforms such as Adobe Campaign, Salesforce Marketing Cloud, MO Engage, Clever Tap, Web Engage, or similar tools. • Strong understanding of customer segmentation, campaign workflows, and marketing analytics. • Advanced proficiency in Excel and data analysis. • Knowledge of SQL is preferred. • Experience in banking, fintech, e-commerce, or digital consumer businesses is an advantage. This is an Internal document.