Business Development Manager Destination New South Wales

• Destination NSW is a leading state government agency with competitive pay
• Partner with leading travel brands, airlines, media, and industry leaders
  
  

About Our Client

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2035 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.Destination NSW maintains offices across major cities in Asia Pacific, Europe, and North America, reflecting a strong global presence in key international markets. It drives and supports world-class events including Vivid Sydney, major international sporting events, and regional festivals.Working closely with industry partners - including airlines, wholesale, retail travel partners, tour operators, hotel groups, online travel agencies, user-generated content platforms, and Tourism Australia - Destination NSW maximises opportunities to grow visitation to Sydney and NSW.

Job Description

• In consultation with the Country Manager, assist in the development and implementation of annual business plans for India, with a focus on leisure markets.
• Set annual targets and KPIs to increase visitation and expenditure at the destination while delivering maximum ROI.
• Build relationships and networks across the local travel industry - retailers (online and traditional), wholesalers, airlines, inbound tour operators, - to develop opportunities including tour packages and promotion of major consumer events.
• Drive business development and sales initiatives to generate new business and grow existing accounts.
• Identify market needs and gaps that can be addressed through existing products; collaborate with relevant partners to increase length of stay and expand product and experience offerings, across both multi-destination itineraries and standalone packages. OFFICIAL OFFICIAL
• Identify opportunities and experience gaps in the Indian market, and work with HO to develop and promote products that drive visitation and visitor spend. In consultation with the Country Manager India and global HO, identify, scope, and deliver marketing strategy, partnership marketing programs, and co-operative advertising campaigns.
• Develop and implement an extensive travel trade support and education program - including familiarisations, webinars, face-to-face training, sales calls, and industry events - for sales, reservations, and product development staff.
• Represent the organisation at major travel trade and consumer travel shows, including relevant business events trade shows.
  
  

The Successful Applicant

• Proven experience managing travel trade initiatives - industry events, webinars, workshops - and developing marketing plans within the leisure segment.
• Strong outbound business development and sales experience, with demonstrated negotiation and persuasion skills.
• Excellent written and verbal English communication skills.
• Strong technical proficiency in PowerPoint, Word, and Excel.
  
  

What's on Offer

• The opportunity to represent Australia's most sought-after destinations in the fast-growing Indian market.
• International exposure, travel opportunities, and global networking.
• The chance to work with a respected, government-backed organisation shaping Australia's largest visitor economy.
• Strong career growth and competitive compensation.
  
  

Contact:

Quote job ref: JN-042026-7007576

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