Business Analyst

Role Overview

As a Business Analyst at Purplle.com, you will be at the forefront of driving our daily and monthly revenue targets through precise, data-backed decision-making. You will leverage AI-powered automation and expert-level Python programming to continuously optimize platform performance, identify critical business gaps, and uncover hidden trends. In this fast-paced e-commerce environment, you will act as a strategic partner to cross-functional teams, ensuring swift, data-driven course corrections that directly impact our bottom line.

Key Responsibilities

AI-Driven Automation & Process Improvement

• Design, develop, and integrate automated workflows using AI tools to streamline complex reporting processes, accelerate gap analysis, and enhance the speed of trend identification across large datasets.
  
  

Revenue Planning & Real-Time Tracking

• Meticulously plan and monitor daily, weekly, and monthly platform revenue numbers.
• Track performance against ambitious targets and highlight key deviations in real-time to trigger immediate corrective measures.
  
  

Actionable Category Analytics

• Deep-dive into category and SKU-level performance metrics to pinpoint high-growth opportunities and areas of concern.
• Translate raw data into actionable, strategic insights for category managers and business leadership.
  
  

Trend & Gap Analysis

• Utilize both historical and real-time data to proactively flag underperforming areas.
• Support business teams by mapping out data-backed resolution strategies and monitoring the success of implemented changes.
  
  

Dynamic Reporting & Visualization

• Architect and maintain automated, self-serve leadership dashboards using Power BI, Looker, Data Studio, or similar tools, ensuring complex insights are communicated clearly and effectively.
  
  

Cross-Functional Collaboration

• Partner closely with Marketing, Category, Product, and Operations teams.
• Act as the central data authority to ensure all departments are aligned on business goals and equipped with the analytics necessary for execution.
  
  

Required Skills & Qualifications

Expert-Level Python

• Deep, proven expertise in Python programming for advanced data manipulation, automation scripting, and data wrangling (e.g., Pandas, NumPy).
• Ability to write clean, scalable code for complex data pipelines.
  
  

AI & Process Automation

• Practical, hands-on experience utilizing artificial intelligence tools to automate repetitive business processes, optimize data extraction, and build intelligent reporting workflows.
  
  

Core Analytical Stack

• High proficiency in SQL for extracting and structuring data from complex relational databases.
• Advanced Excel skills for rapid ad-hoc analysis.
  
  

Education

• Bachelor's degree in Engineering, Data Science, Computer Science, or a related quantitative field.
  
  

Problem-Solving & Communication

• Sharp logical thinking, a passion for numbers, and the ability to translate complex technical findings into clear, strategic recommendations for non-technical stakeholders at all levels.
  
  

Industry Experience

• Prior experience thriving in a fast-paced, data-driven E-commerce environment is highly preferred.
  
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.

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