Associate Junior Copywriter

About OML

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating Indias first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Our Businesses Include

MO: A creative agency built to bury the boring. We craft advertising, branded content, campaigns, and brand platforms. MO is OMLs take on what a modern-day creative agency needs to be.

Hypothesis: One of India’s fastest-growing creator-first influencer marketing agencies, combining data, creativity, and cultural insight to deliver impact-driven campaigns for brands across the globe.

OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

OML Studios: Developing and producing original long-form content for television and streaming platforms with over 35+ shows and 75+ comedy specials across Amazon Prime, Netflix, MTV, Jio Hotstar and more. Also producing branded content for agencies and brands.

About The Role

OML’s agency team - MO is looking for a Jr. Copywriter to drive our work at the intersections of all the opportunities that digital branded content represents.

You will be hands-on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on regular work, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.

The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.

Key Responsibilities

• Translate brand brief and strategy into inspiring creative ideas and campaigns. Build advertising concepts based on insight derived from an in-depth understanding of the brand, consumers feelings, attitudes and behaviours, and cultural trends.
• To break down the brief and approach it strategically - from studying local consumer behaviour to following global media trends and helping create ideas that translate into branded content that brings both organic PR and shares/views for the brand.
• Work with the campaign management teams to think through the ask, the brief, the insight, the approach.
• Confident in developing disruptive ideas for the brand.
• Solutions and ideas offered for campaigns and pitches should be factual, active and engaging to ensure that the client’s needs are met.
• Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases.
  
  

Qualifications And Prior Experience

• 2 years of experience in building advertising and branded content campaigns at a publisher, agency, brand.
• A keen eye and ear for observation - of both media/industry trends and consumer behaviour
• A proven track record of being able to translate consumer insights into 360 brand-led campaigns
• Understanding and past experience of creating content across all marketing channels from digital, social media, paid media, mobile
• Track record of creating ideas for global or large regional brands.
• Should be well adept with global & Indian trends, formats and developments in branded content.
• Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.
• Ability to work collaboratively with different teams and departments to create something great
• Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.
  
  

Our Values

• We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earths resources and are committed to reversing the trend with our behaviours where possible
  
  

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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