Assistant Manager Manager - Monetisation And Brand Growth

The Team

This role sits within Strategy & Media Monetisation at Purplle. The team owns Purplle's media

and monetisation business — building commercial products that brands pay for, and building the

infrastructure to prove those products work.

About The Role

Purplle's off-platform monetisation business helps brands grow on Purplle by reaching its beauty

audience outside the app — through managed influencer programs, performance campaigns,

sampling, and newer models actively being developed. The portfolio is expanding.

This role owns the off-platform monetisation business end-to-end: the product portfolio, the GTM

strategy, the revenue number, and the team that delivers it.

You will identify new off-platform marketing levers, write the business requirements to get them

built, design how they're packaged and priced, and sell them. You will manage a team of

influencer managers who own delivery. You will hold the brand relationship from first

conversation through deal closure, campaign delivery, and renewal.

This is not a campaign execution role. It is a commercial and product strategy role with full P&L

accountability.

What You Will Do

Portfolio Strategy and GTM

• Own the GTM strategy for the entire off-platform monetisation portfolio — how products
  
  

are positioned, packaged, priced, and sold

• Identify gaps in the off-platform marketing stack and build the commercial case for new
  
  

levers

• Write business requirements for new monetisation products and work with the product
  
  

team to get them built

• Design the launch strategy for new products — brand targeting, pricing rationale, pitch
  
  

narrative, sales process

• Track portfolio performance and recommend adjustments to product mix, pricing, and
  
  

GTM approach

Commercial Ownership

• Own the revenue target for off-platform brand growth programs
• Build and manage an active brand pipeline — proactive and outbound, not
  
  

inbound-dependent

• Lead brand conversations from prospecting through negotiation, contract closure, and
  
  

billing

• Drive renewals and upsells at every post-campaign readout
  
  

Program Design and Delivery

• Design brand growth programs combining influencer marketing, performance
  
  

campaigns, sampling, and emerging formats — matched to brand objectives, audience

strategy, and budget

• Define measurement approach and commit to outcome ranges at deal closure
• Coordinate program execution across your team and internal functions
• Deliver post-campaign readouts with actual vs committed outcome comparisons
  
  

New Product Development

• Identify whitespace in Purplle's off-platform monetisation stack through brand
  
  

conversations, market signals, and platform data

• Size the commercial opportunity and build the internal business case
• Write detailed business requirements for product and tech — what needs to be built,
  
  

why, and what commercial success looks like

• Own the GTM when the product is ready to sell
  
  

Team Management

• Lead and manage a team of influencer managers
• Set campaign briefs, quality standards, and delivery expectations
• Own hiring, onboarding, and performance management for the team
  
  

Internal Stakeholder Management

• Work with KAMs on brand relationships, pipeline, and onboarding dependencies
• Brief marketing and product on program requirements and timelines
• Partner with analytics for measurement design and post-campaign reporting
• Coordinate with in-app media team to ensure off-platform and on-platform surfaces are
  
  

aligned before campaigns go live

External Stakeholder Management

• Own the relationship with brand KAMs, category managers, and where relevant, brand
  
  

leadership

• Navigate brand-side budget approvals and internal dependencies
• Present program proposals and post-campaign readouts to senior brand stakeholders
  
  

What You Will Bring

Experience

• 3 to 5 years across digital marketing, influencer marketing, demand generation, media
  
  

monetisation, or a combination

• Has carried a revenue or pipeline number with end-to-end ownership — not execution
  
  

post-sale

• Has managed a team with accountability for output quality and performance
• Has worked in environments requiring cross-functional alignment without direct authority
• Prior exposure to product development or GTM for new commercial products is a strong
  
  

advantage

Skills and Knowledge

• Deep working knowledge of influencer marketing — creator selection, briefing,
  
  

amplification, and measurement

• Solid understanding of performance marketing (Meta, Google) and attribution
• Can write a business requirement that a product team can act on
• Can build a commercial proposal and present it to a brand marketing or category team
• Comfortable with platform and campaign data
• Clear written and verbal communication across internal and brand-facing contexts
  
  

What Will Make You Stand Out

• Experience on a marketplace, platform, or media business
• Exposure to D2C or FMCG brand teams — understands how brand budgets move and
  
  

what brand managers are accountable for

• Has GTM'd a new commercial product, not just sold an existing one
• Has built a pipeline proactively rather than managed inbound
  
  

Based in: Mumbai

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