Assistant Brand Manager

Assistant Brand Manager will support the Brand Manager in building Occasions Marketing into a significant long-term growth engine for Red Bull India. The role will manage and develop defined occasion workstreams across Party & Socialising, Work, Study, Fitness and Gaming, translating consumer and cultural insights into impactful programs that drive relevance, trial, consumption and repeat. The role will work across Brand, Field Marketing, On-Premise, Trade Marketing, Sales, Media and external agencies to turn the broader occasion strategy into strong, scalable and consistently executed programs, contributing to India’s 500M SU ambition and longer-term growth towards the 1Bn club. Success in the role will be determinded by: Stronger and more impactful execution of Red Bull’s priority occasion agendas. Development of scalable programs rather than isolated activations. Increased consumer relevance, trial and consumption within priority occasions. Stronger integration between Brand, Field, On-Premise, Trade and Sales. Improved quality and effectiveness of occasion investment through sharper insight, planning and measurement.

Occasion Planning & Program Management

• Work with the Brand Manager to develop annual plans across priority occasions and independently manage defined occasion workstreams.
• Identify consumer, cultural and channel opportunities within Party & Socialising, Work, Study, Fitness and Gaming and translate them into actionable programs.
• Develop and scale Work initiatives across offices, co-working hubs, tech parks, business districts, commute environments and corporate hotspots.
• Help strengthen Red Bull's presence around major socialising moments including music and college festivals, IPL screenings, Holi, Freshers, Pujo, Diwali and Navratri.
• Adapt global occasion frameworks and toolkits to Indian consumer and channel realities.

Commercial & Cross-functional integration

• Build a strong understanding of consumers, occasions and cultural trends through T&A, GWI, shopper research, social listening and other relevant sources.
• Translate insights and data into clear recommendations for occasion strategy, campaigns and activations.
• Partner with agencies and internal teams to identify emerging behaviours, communities and cultural opportunities relevant to Red Bull.

Campaign & Agency Management

• Manage assigned campaigns and programs end-to-end, from strategic brief and creative development through execution, optimisation and evaluation.
• Develop strong briefs and work closely with creative, media, content and activation agencies to deliver distinctive, culturally relevant work.
• Ensure programs are executed with high standards of quality, consistency and operational excellence.
• Identify opportunities to turn successful initiatives into scalable and repeatable platforms.

Consumer Insights & Cultural Intelligence

• Build a strong understanding of consumers, occasions and cultural trends through T&A, GWI, shopper research, social listening and other relevant sources.
• Translate insights and data into clear recommendations for occasion strategy, campaigns and activations.
• Partner with agencies and internal teams to identify emerging behaviours, communities and cultural opportunities relevant to Red Bull.

Innovation & Portfolio Inputs

• Provide insight-led inputs for innovation roadmaps across occasions.
• Support occasion-linked launch opportunities across relevant flavors, variants and packs where required.
• Convert ecommerce, quick commerce, retail, On-Premise and campaign learnings into stronger consumer-led recommendations.

Campaign Management & Measurement

• Establish clear objectives and KPIs for assigned programs and ensure measurement is built into planning.
• Evaluate campaign and program performance and translate learnings into clear recommendations for future activity and investment.
• Continuously improve the quality, effectiveness and scalability of occasion programs.

• Master’s degree in marketing, Business, or a related field.
• 4–6 years of experience in brand, consumer or integrated marketing, ideally in FMCG, youth, lifestyle, entertainment, sports or similarly consumer-led categories.
• Demonstrated experience managing projects or strategic workstreams end-to-end.  
• Experience working with agencies and cross-functional teams; commercial / sales exposure is an advantage
• Experience collaborating with commercial/sales teams or working in brand trade hybrid environments is a plus.
• Highly organized, data-literate, and culturally curious. AI literate – should be strong with different AI tools.
• Self-starter with a collaborative spirit and sharp execution mindset.
• Communication & Presentation Skills – Ability to present campaign insights and recommendations to stakeholders.

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
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